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Johannesburg: Senior Copywriter posted by Ad Talent Africa

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Job Description

Who we are: We are a leading integrated communications group in Africa.

What we do: We want our clients’ brands to be noticed. So we disrupt the status quo.

What we are looking for: A Senior Copywriter to deliver the world’s most advanced luxury automotive creative campaigns.

What you will do:

  • Conceptualise, develop and produce integrated marketing materials from ATL to digital assets
  • Understanding of how to develop an integrated and multi-channel campaign within the automotive industry
  • Stay informed of trends and competitor brands thus ensuring creative campaigns stay on the front line of exceptional campaign
  • Ensure that digital designs align with and reinforce the overall brand identity and guidelines
  • Own the client’s creative strategy
  • Maintain creative brand guidelines

What you must have:

  • A relevant qualification in Copywriting or equivalent
  • A minimum of six years experience of copywriting in an advertising agency
  • Automotive or global client experience
  • Proven ability to ideate for film, print, digital, out-of-home, experiential and social
  • Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements
  • Data-driven and obsessed with the measurable impact of a campaign
  • Excellent presentation skills and ability to gracefully defend creative work to stakeholders
  • Have a professional, proactive and positive attitude that sets an example for others
  • Ability to take direction and a willingness to learn new things
  • Collaborative attitude with the ability to work independently and lead as required
  • Excellent verbal and written communication skills
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