Johannesburg: Senior Copywriter posted by Ad Talent Africa

Who we are: We are a leading integrated communications group in Africa.

What we do: We want our clients’ brands to be noticed. So we disrupt the status quo.

What we are looking for: A Senior Copywriter to deliver the world’s most advanced luxury automotive creative campaigns.

What you will do:

• Conceptualise, develop and produce integrated marketing materials from ATL to digital assets
• Understanding of how to develop an integrated and multi-channel campaign within the automotive industry
• Stay informed of trends and competitor brands thus ensuring creative campaigns stay on the front line of exceptional campaign
• Ensure that digital designs align with and reinforce the overall brand identity and guidelines
• Own the client’s creative strategy
• Maintain creative brand guidelines

What you must have:

• A relevant qualification in Copywriting or equivalent
• A minimum of six years experience of copywriting in an advertising agency
• Automotive or global client experience
• Proven ability to ideate for film, print, digital, out-of-home, experiential and social
• Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements
• Data-driven and obsessed with the measurable impact of a campaign
• Excellent presentation skills and ability to gracefully defend creative work to stakeholders
• Have a professional, proactive and positive attitude that sets an example for others
• Ability to take direction and a willingness to learn new things
• Collaborative attitude with the ability to work independently and lead as required
• Excellent verbal and written communication skills