Johannesburg: Trade Marketing and Campaign Specialist

Requirements A Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field. A minimum of 3–5 years of experience in trade marketing or retail marketing. Experience managing POS and campaign logistics. Exposure to ATL and BTL marketing principles. Responsibilities: Implement trade marketing campaigns across banking environments and activation sites. Localise national campaigns while maintaining brand consistency. Develop and manage POS materials and merchandising tools. Collaborate on GTM campaigns for new launches and key initiatives. Plan and execute roadshows and community engagement events. Align with retail partners on activation strategies and visibility support. Distribute necessary materials to partners for campaign execution. Assist in trade marketing calendar planning and budget management. Track campaign effectiveness and channel KPIs. Gather feedback and incorporate learnings into planning.