Johannesburg: Trade Marketing Manager posted by Ad Talent Africa

Who We Are

A dynamic FMCG company with a diverse portfolio spanning beverages, confectionery, and personal care. We are committed to driving market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies.

Who Were Looking For:

An experienced, strategic, and hands-on Marketing Manager with a solid FMCG backgroundparticularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. Youre a collaborative leader who thrives in a fast-paced environment and understands both formal and informal retail dynamics across South Africa.

Key Responsibilities:

• Lead Marketing Strategy: Develop and implement integrated marketing plans aligned with overall business objectives.

• Drive 360 Campaigns: Plan and execute traditional, digital, and in-store campaigns to build brand equity and drive sales.

• Own Trade Marketing: Maximise brand visibility in modern and general trade; lead rural activations, promotions, and merchandising initiatives.

• Digital & CRM Ownership: Manage digital marketing, influencer campaigns, CRM initiatives, and optimise e-commerce visibility.

• Budget & Performance Management: Handle marketing budgets, track ROI, and report on campaign effectiveness using performance data.

• Cross-functional Collaboration: Partner with sales, operations, and agency teams for seamless marketing execution.

• Consumer Engagement: Lead brand activations, sponsorships, and events to drive awareness and engagement.

What Youll Need:

• Experience: 8+ years in FMCG marketing (preferably in beverages, confectionery, or personal care), with a strong track record in trade marketing and retail execution.

• Retail Expertise: Experience working with key retailers such as Spar, Pick n Pay, Clicks, and Dischem; exposure to stokvels and rural market activations.

• Digital & CRM Skills: Proven knowledge of SEO/SEM, paid media, influencer marketing, and loyalty/CRM programs.

• Leadership: Strong cross-functional leadership and agency management skills; able to influence and drive collaboration across teams.

• Commercial Acumen: Skilled in budgeting, financial planning, and using insights to drive business outcomes.

• Results-Driven: Demonstrated success in delivering impactful campaigns, growing market share, and driving return on investment.