Midrand: Product Marketing Manager posted by Tower Group

Role purpose:

The primary focus is on promoting Vodacom as more than just a telecommunications company. Vodacom Financial Services is a key acceleration unit within the Vodacom stable, encompassing of a wide range of financial and digital products, The goal is to provide the best segmented propositions and customer experience within our digital ecosystem.

Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services is striving to be a best-in-class customer centric company.

The role is responsible for growing and driving revenue, sales and marketing related KPIs for the various products within the Vodacom Financial Services stable including payments, lending, insurance, and digital lifestyle solutions across business and consumers verticals. It will provide clear direction for strategic planning related to go-to-market activities, marketing investment, and retrospective media and creative performance campaign analysis.

This role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance within Vodacom Financial Services teams. Outputs include driving GTM campaign strategies and plans to deliver on overall marketing, brand and commercial goals within the various business units.

The candidate needs to be well versed in driving ROI through digital media channels/measurement and performance tracking of budgets VS business KPIs. Experience in running on the ground activation campaigns is a plus.