Pretoria: Digital Marketing & Web Systems Specialist

REQUIREMENTS Minimum education (essential): National Senior Certificate Relevant tertiary qualification in Marketing, Digital Media, or a related field (advantageous) Minimum applicable experience (years): 5 years Required nature of experience: Managing and optimising paid media campaigns (Google Ads, Meta Ads, LinkedIn Campaign Manager) Website management and maintenance (WordPress, ModX) SEO implementation and optimisation Data tracking and analytics (GA4, Tag Manager, Looker Studio) CRM and email automation (ActiveCampaign, Mailchimp, SuperOffice, FocusPro) Social media management and content coordination across B2B channels Project and workflow management using tools such as Jira, Notion, or Atlassian. Skills and Knowledge (essential): Strong analytical and technical ability Excellent written and verbal communication skills in English Proficiency in Google & Meta ecosystems Competence in SEO, website optimisation, and analytics tools Creative coordination and understanding of brand consistency Ability to manage multiple client projects efficiently KEY PERFORMANCE AREAS: Paid Media (Primary Focus) Manage and optimise Google Ads (Search, Display, YouTube, Performance Max). Manage Meta Ads (Facebook, Instagram) and LinkedIn Campaign Manager. Develop audience targeting strategies, keyword research, and ad copy. Run A/B tests and track ROI using UTMs and Google Tag Manager. Deliver monthly performance and ROI reports Website Management Maintain and improve WordPress and ModX websites (front-end updates, plugin management, backups). Handle hosting, FTP (via FileZilla), and technical troubleshooting. Ensure SEO best practices (site speed, metadata, schema). Implement tracking integrations with GA4, Tag Manager, and Search Console. Conduct monthly technical and content updates. Email & CRM Automation Use ActiveCampaign or Mailchimp for campaign setup and automation. Manage segmentation, lists, and deliverability. Integrate with CRM tools such as SuperOffice and FocusPro. Automate lead flows and set up trigger-based campaigns. SEO & Analytics Use Google Analytics, Search Console, and Looker Studio for insights and dashboards. Provide quarterly reporting on organic and paid performance. Track keyword ranking and monitor competitive performance Social Media & Creative Coordination Manage LinkedIn, Facebook, Instagram, YouTube, and Threads presence. Schedule and monitor posts via Metricool or similar tools. Coordinate content, tone, and design with internal or outsourced creatives. Maintain visual and brand consistency across all channels. Project & Workflow Management Use Jira, Notion, and FocusPro for task tracking. Maintain marketing documentation in Atlassian Marketplace. Coordinate weekly check-ins with team members (Thato, Karien, Phillip). Present progress in monthly and quarterly reviews. Other: Proficient in Afrikaans and English Own transport and license Extra Capability (Bonus Skillset): Design & Visual Content (Not essential, but advantageous) Skilled in Canva and Figma for layouts, visual mock-ups, and campaign design. Ability to adapt social visuals, simple print layouts, and presentation decks. Basic familiarity with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Rush). Understanding of brand consistency and responsive design principles.