Pretoria: Marketing Coordinator posted by People Dimension

Introduction

A leading telecommunications provider, based in Centurion is seeking a talented and motivated Marketing Coordinator to join their team. If you’re a proactive go-getter with a passion for digital marketing, lead generation, and design, we encourage you to apply for this exciting opportunity.

Position Overview
As the Marketing Coordinator you will play a pivotal role in driving our online presence and generating leads. You’ll be responsible for managing our LinkedIn and Facebook pages, running PPC campaigns, creating engaging content, ensuring brand consistency, supporting the sales team with marketing collateral, organizing events and roadshows, conducting market research, and analyzing campaign data. We are looking for a detail-oriented individual who can transform ideas into successful campaigns.

Duties & Responsibilities

1. Digital Campaigns:

• Conceptualize, implement, and manage digital campaigns on social media and PPC platforms such as Google Ads with a strong focus on Lead generation campaigns.
• Strategize to maximize lead quality and conversion rates.

2. Social Media Management:

• Manage Social Media Platforms: Facebook and LinkedIn.
• Develop and implement an effective social media strategy to drive engagement, increase followers, and generate leads.
• Plan and create engaging and shareable social media content.
• Monitor social media trends, comments, and messages, responding promptly to inquiries.
• Analyze social media data and performance metrics to evaluate campaign success

3. Graphic Design & Content Creation:

• Create visually compelling and on-brand graphics for marketing materials.
• Create compelling content for lead generation campaigns and social media platforms.
• Ensure all content aligns with brand and corporate identity (CI) guidelines.
• Work with cross-functional teams to develop content ideas and concepts.
• Develop persuasive copy and captivating visuals for various platforms.
• Stay updated with the trends.

4. Sales Support:

• Collaborate with the sales team to provide essential brand and marketing collateral.
• Assist in crafting sales-focused content

5. Event and Roadshow Organization:

• Contribute to the planning and execution of events and roadshows.
• Boost brand awareness and drive lead generation through events

6. Market Research and Competitor Analysis:

• Conduct in-depth market research to identify trends and target audiences.
• Perform competitor analysis to inform marketing strategies

7. Data Analysis:

• Leverage tools like Google Analytics and campaign data to extract valuable insights.
• Monitor and report on key performance indicators

8. SEO and Website Management:

• Apply basic SEO principles to optimize content.
• Perform minor edits on the website using WordPress.

Desired Experience & Qualification

Experience

• Minimum of 1-2 years of experience in social media and Google ads marketing with a focus on lead generation campaigns.
• Proficiency in Afrikaans and English, both written and spoken.
• Strong analytical skills and the ability to interpret campaign data effectively.
• Proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign.
• Knowledge of After Effects and Premiere Pro is a plus.
• Knowledge of Google Ads, Google Analytics and Facebook Business Suite
• Microsoft Office 365 (PowerPoint, Word)
• WordPress
• Demonstrable design skills and a portfolio showcasing previous marketing work.
• Strong analytical skills and the ability to interpret campaign data effectively.
• Demonstrable design skills and a portfolio showcasing previous marketing work.

Key Attributes Required

• Self-motivated and a go-getter.
• Confident and detail oriented.
• Strong campaign strategizing abilities.
• Willingness to grow and learn

Qualifications & Requirements

• Matric (Grade 12) required.
• A degree or certificate in Graphic Design and/or Marketing is advantageous.
• A valid driver’s license and reliable transport.

Package & Remuneration

R25 000.00 R30 000.00 CTC pm.