Job Description
Overview:
We are seeking a dynamic and creative Marketing Manager to lead our brand presence across social media platforms for Play Outdoor, Swan Pools, Jump Street and Pro Tem. This role is ideal for someone passionate about digital storytelling, video content creation, and community engagement.
Key Responsibilities:
Develop and execute social media strategies across platforms (Instagram, Facebook, TikTok, YouTube, etc.)
Create engaging video content and social media posts to promote products, installations and brand experiences
Manage content calendars and schedule posts to maximize reach and engagement
Collaborate with design and operations teams to align marketing with business goals
Monitor and report on analytics and adjust strategies based on performance metrics
Respond to community interactions and build relationships with followers
Assist in planning and promoting on-site events and activations
Maintain and develop website domains
Maintain brand consistency across all digital touchpoints
Travel to site for photoshoots and video shoots
Respond and manage online enquiries
Requirements:
Diploma or Degree in Marketing, Digital Media, Communications, or related field
Proven experience in social media management and content creation
Strong skills in video editing, graphic design, and copywriting
Proficiency in tools such as Canva, Adobe Creative Suite, or similar
Excellent communication and organizational skills
Ability to work independently and manage multiple projects
Own transport is essential due to site visits and event coverage
Bonus Skills:
Experience with paid social media advertising (Meta Ads, Google Ads, Canva)
Familiarity with influencer marketing and brand collaborations
Photography and drone footage capabilities
REPORTING
Reporting will be conducted on the following basses:
Weekly back-end sales reports on all enquiries and status thereof.
Weekly analytics
Google stats
Online growth and followings
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Free State
The online and digital media industry in Free State, South Africa is generally thriving, with a growing demand for skilled professionals to drive business growth and innovation. Typically, this field encompasses a range of roles, including web development, digital marketing, e-commerce, and social media management. Common job titles include digital marketing specialist, web developer, and content strategist.
Salary expectations for online and digital media professionals in Free State are broad and can vary widely depending on factors such as experience, company size, and industry sector. Generally, entry-level positions may start within the R30 000 – R50 000 per annum range, while more senior roles can command salaries up to R150 000 – R250 000 per annum or more. However, it is essential to note that actual salaries can vary significantly depending on individual circumstances.
Common skills required for online and digital media roles include proficiency in web development languages such as HTML/CSS/JavaScript; knowledge of content management systems (CMS) like WordPress; experience with digital marketing tools like Google Analytics and AdWords; social media platform expertise; and strong written and verbal communication skills. Additionally, many employers place a high value on creative thinking, problem-solving abilities, and adaptability in this field.
Industries that commonly employ online and digital media professionals include financial services sector, technology industry, manufacturing sector, and retail sector. These sectors recognize the importance of having an online presence and leveraging digital marketing channels to reach customers and drive business growth.
Career development opportunities are common in the online and digital media field, with many professionals moving into senior roles or transitioning into related areas such as project management, product ownership, or leadership positions. Typically, professionals can expect to gain new skills through continuous learning and professional development, and to stay up-to-date with industry trends and best practices.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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