Brand Manager
Posted on 2025-03-30
| Employer | Greys Recruitment |
|---|---|
| Salary | 58000 |
| Category | Automotive |
| Location | South Africa / South Africa |
Job Summary
Requirements:
- Degree.
- Relevant experience in applying job-related concepts, techniques, and processes at the required level.
- Experience in working with senior management.
- People management experience.
- Working knowledge of social media platforms (e.g., LinkedIn).
- Fluent in Business English.
- Advanced computer literacy.
- Code 08 driver`s license.
- Willingness to travel off-site/overnight stay.
Responsibilities:
Plan, Coordinate and Implement Strategies, Marketing Plans and Budgets
- Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
- Implement roll-out and coordinate brand plan activities between all parties involved.
- Provide support for “Below-the-line” activities, including POS, sampling, and activations.
- Plan and interpret brand architecture/brand blueprint/brand diamond.
- Manage and optimise brand/product life cycles in the portfolio.
- Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
- Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.
Identify New Product Concepts and Successful Commercialisation Within Project Driven System
- Liaise with product development to identify, develop, and launch new product concepts.
- Coordinate the update/upgrade of product packaging through R&D.
- Present product concept definition, product proposal, and preliminary and final business case.
- Launch products to internal customers and follow up with Trade launch.
- Manage the Trade launch phase and conduct post-launch evaluation of changed products.
- Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
- Develop an understanding of the industrial processes related to the product portfolio.
Maintain Appropriate Market Intelligence Base
- Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
- Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
- Commission annual brand health studies to ensure the brand remains relevant for the target market.
- Evaluate market volume/value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
- Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
- Plan and control marketing expenditure of the product portfolio within the budget.
- Develop briefs for suppliers, evaluate quotes of different suppliers.
- Verify invoices and create purchase orders for approval.
- Monitor and process marketing-related expenses.
- Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
- Ensure marketing expenditure administration is executed according to Auditors` and Procurement`s process requirements.
- Monitor sales statistics.
- Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
- Make recommendations based on sales analysis and implement a 360-degree action plan with Sales/KA/Planning/Distribution.
- Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.
- Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
- Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing.
Manage Staff (Where Applicable)
- Ensure optimal utilisation of staff.
- Apply consistent discipline.
- Train and develop staff.
- Conduct meetings and ensure effective communication to all.
- Liaise and communicate with management in all departments.
- Set objectives and manage and measure the performance of subordinates.
Salary:
R58 000 – R68 000
How to apply:
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