South Africa: Lead Generator posted by ICTEngage

Role Overview

We are seeking a motivated Lead Generator to help fuel our sales pipeline. You will be responsible for identifying, engaging, and qualifying potential clients who would benefit from our ICT services. The ideal candidate is someone with strong communication skills, a good grasp of the tech / ICT landscape, and the ability to convert research into meaningful leads that can be handed over to the sales team.

Key Responsibilities

• Researching potential markets and industries (SMEs, large enterprises, etc.) to identify decision-makers who may be in need of ICT solutions (internet, web/hosted services, IT infrastructure, VoIP, security etc.).

• Generating outbound leads via cold calls, emails, LinkedIn or other channels.

• Qualifying leads: assessing needs, budget, timelines, and whether there is a fit with our service offerings.

• Maintaining and updating CRM with all lead data, communications and status updates.

• Setting up meetings or demos for the sales team with qualified prospects.

• Collaborating with marketing to feed into campaigns (promotions, content, events) that drive lead generation.

• Tracking KPIs: number of leads generated, qualified leads, meetings set, conversion rates.

Required Skills & Qualifications

• Strong verbal and written communication skills.

• Experience in lead generation or sales development, ideally in ICT / tech / managed services.

• Comfortable using tools such as CRM systems, cold-email / cold-calling platforms, LinkedIn etc.

• Ability to research and map organisational structures to find decision-makers.

• Self-motivated, goal-oriented, able to work independently and as part of a team.

• Basic understanding of ICT services (hosting, networking, security, cloud) will be an advantage.

Desirable Qualities

• Previous experience specifically generating leads in IT / managed services / telecoms.

• Experience in B2B sales cycles.

• Ability to quickly grasp technical offerings.

• Persistence and resilience ? dealing with rejection or quiet periods but staying productive.

Metrics & Targets

• Target number of outbound contacts per week / month.

• Number of qualified leads (i.e. that match ideal customer profile).

• Meetings / demos set per month.

• Conversion rate from lead – opportunity.