Cape Town Region: Sales Manager posted by Career Pathfinders

About the Role

As a Sales Manager at our Ultra Luxurious 5* Hotel in Cape Town, you will be responsible for driving maximum revenue growth through various sales channels and developing marketing strategies to maximize contributions from all producing segments. You will report directly to the Director of Sales and Marketing and work closely with internal stakeholders to achieve business objectives.

Key Responsibilities

• Plan and forecast hotel revenue for rooms, F&B outlets, and various segments
• Create a work environment that fosters high employee morale, continuous learning & development, and utilizes ESS feedback to draw action plans
• Develop systems and procedures for higher cost efficiency and guest satisfaction
• Recruit and manage staff in the department
• Develop and implement the annual plan using the TBEM framework, linking department objectives to unit strategy
• Assist in developing overall strategic direction for hotel relaunch and growth
• Prepare forecasting tools and strategies to visualize market scenarios and develop long-range plans
• Continuously measure program effectiveness and track trends in local marketplace and beyond
• Build accurate and effective database of current and potential guests/accounts
• Maintain accurate and up-to-date information on competition’s performance, sales & marketing strategy, etc.
• Propose room/F&B pricing strategy in consideration with hotel’s market positioning, target customer, and desired mix
• Develop comprehensive market mix guideline and ensure sales as per those targets
• Identify key customer needs through formal research, survey, sales calls & meetings
• Implement revenue management techniques and ensure improved RevPAR
• Coordinate with Front Office & F&B Manager regarding daily sales, VIPs, regulars, and other guest requirements
• Coordinate with Credits Manager on credit limits and outstanding from various guests/corporate
• Build relationships, network, and maintain regular contacts with corporate and individual customers, bookers, media, hoteliers, and socialites
• Determine, design, and prioritize sales and marketing supportive activities to achieve revenue/profit targets for all revenue-generating departments
• Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience
• Identify key communities, plan various initiatives, and coordinate support activities
• Ensure safe working practices that do not harm or injure self or others
• Participate in Health & Safety within the department, ensuring compliance with directives
• Anticipate possible and probable hazards and conditions, correcting them or taking action to prevent them from happening
• Maintain highest standards of personal hygiene, dress, uniform, appearance, body language, and conduct
• Continuously improve department’s efficient operation and knowledge of own job function
• Oversee and coordinate daily operations of the Reservation and Revenue Management function

Requirements

• Minimum 3 years sales experience in the travel/tourism/hotel industry
• Grade 12 Certificate
• Certificate or Diploma in Sales & Marketing or Hotel Management
• Valid Drivers License and vehicle for day-to-day travel/appointments
• 3 Years experience in a similar position

Qualifications

• Grade 12 Certificate
• Certificate or Diploma in Sales & Marketing or Hotel Management (if applicable)

Salary & Benefits

• Competitive salary based on industry standards

Language Proficiency

• Fluent in English. Additional language advantageous.

Knowledge & Skills

• Computer literate (MS Office and Amadeus, S&C)
• Good communication skills
• Excellent writing and presentation skills on all levels and attention to detail
• Ability to work without supervision
• Ability to think creatively and generate original ideas
• Confidence and tenacity to pursue leads, overcome obstacles, and secure business
• Ability to work independently but also as part of a team
• Ability to work effectively under pressure, react quickly, and meet tight deadlines
• Goal-oriented and results-driven
• Ability to travel when required by the company