Job Description
About the Role
We are seeking an experienced Sales Manager to join our team at a luxurious 5-star hotel in Cape Town. As the key representative of our sales department, you will be responsible for driving revenue growth and developing marketing strategies to maximize contributions from various segments. You will work closely with the Director of Sales and Marketing to achieve business objectives and contribute to the overall success of the hotel.
Key Responsibilities
- Plan and forecast hotel revenue for rooms, F&B outlets, and various segments
- Create a work environment that fosters high employee morale and provides continuous learning and development opportunities
- Develop systems and procedures to achieve higher cost efficiency and guest satisfaction
- Recruit and manage staff in the department
- Develop and implement the annual plan using the TBEM framework
- Assist in developing the overall strategic direction for the hotel’s relaunch and growth
- Prepare forecasting tools and strategies to visualize market scenarios and develop long-range plans
- Continuously measure program effectiveness and track trends in local and global markets
- Build an accurate and effective database of current and potential guests/accounts
- Maintain up-to-date information on competition’s performance, sales, and marketing strategy
- Propose room/F&B pricing strategy in consideration with the hotel’s market positioning, target customer, and desired mix
- Develop a comprehensive market mix guideline and ensure sales as per those targets
- Identify key customer needs through formal research, survey, sales calls, and meetings
- Implement revenue management techniques to improve RevPAR
- Coordinate with the Front Office & F&B Manager regarding daily sales, VIPs, regulars, and other guest requirements
- Coordinate with the Credits Manager on credit limits and outstanding from various guests/corporate
- Build relationships, network, and maintain regular contacts with corporate and individual customers, bookers, media, hoteliers, and socialites
- Determine, design, and prioritize sales and marketing supportive activities to achieve revenue/profit targets for all revenue-generating departments
- Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience
- Identify key communities, plan various initiatives, and coordinate support activities
- Ensure a safe working environment that does not harm or injure self or others
- Participate in Health & Safety within the department and ensure compliance with directives
- Anticipate possible and probable hazards and conditions and either correct them or take action to prevent them from happening
Requirements
- Minimum 3 years sales experience in the travel/tourism/hotel industry
- Grade 12 Certificate
- Certificate or Diploma in Sales & Marketing or Hotel Management
- Valid Drivers License and vehicle for day-to-day travel/appointments
- 3 Years experience in a similar position (directly reports to the Director of Sales and Marketing)
Qualifications
- None mentioned
Salary & Benefits
- Salary details not specified
Language Proficiency
- Fluent in English. Additional language advantageous
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Catering / hospitality Jobs in Western Cape
The Western Cape, with its stunning natural beauty and thriving economy, presents an exciting career landscape for those interested in the hospitality and catering industry. Typically, this sector is driven by tourism, offering a wide range of job opportunities across various establishments, from boutique hotels to fine dining restaurants.
Generally, salaries in the hospitality sector can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the range of R200 000 – R400 000 per annum, while more senior roles can command higher figures, often ranging from R500 000 to over R1 million per annum. However, it’s essential to note that these are broad estimates and actual salaries can differ significantly.
Common skills required for a career in hospitality include strong communication and interpersonal skills, the ability to work well under pressure, attention to detail, and excellent customer service skills. Additionally, knowledge of food safety and handling, basic first aid, and proficiency in Microsoft Office software are often considered essential. In more senior roles, management skills, financial acumen, and creativity may also be valued.
The Western Cape’s hospitality industry is often driven by the tourism sector, which encompasses various sub-sectors such as luxury resorts, boutique hotels, fine dining restaurants, and event management. Financial services, technology, and manufacturing are also common industries that employ catering staff. Generally, career progression in this field can involve moving from front-of-house to back-of-house roles, or transitioning into management positions.
For those seeking a career in hospitality, there are various opportunities for development and advancement. Common career paths include working as a sous chef, restaurant manager, or events coordinator, before potentially moving into general management or even entrepreneurship. With experience and the right skills, it’s possible to transition into related fields such as food writing, culinary arts instruction, or even entrepreneurial ventures in the hospitality sector.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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