South Africa: Marketing Coordinator – Franschhoek posted by HotelJobs

Luxury Boutique Hotel requires a qualified and experienced Marketing Coordinator. Main Responsibilities: Quality and achievement of collaborating efforts with the hotel teams on all matters impacting the public communications and relations Providing content support to sales teams responsible for OTAs, OTOs and traditional trade relationships Delivery of cutting-edge marketing and communication material Responsible for co-ordinating marketing specific site inspections with media / PR agencies. Design and production of all brand creative content and collateral. Support the wider marketing function on key projects, campaigns and additional workload as and when required to do so Achievement of quality improvements as agreed by the Department Management in response to Market feedback Savings made through negotiating improved pricing for marketing materials Provide support in the execution of digital marketing campaigns across SEO/SEM, social media (Facebook, Instagram, LinkedIn etc), email, and web Coordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance. Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboards Assist with website content updates, light CMS work (e.g., WordPress) Stay up to date with digital marketing best practices, tools, and trends Identify trends and insights, and optimize spend and performance based on the insight. Instrument conversion points and optimize user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Experience and Skills: Minimum of 3 years experience in digital marketing, social media, or content coordination. A basic understanding of the hospitality and wine industry (high end) would be beneficial. Familiarity with SEO/SEM basics, PPC, content strategy, and community engagement Social tools: Hootsuite, Later, Meta Business Suite Analytics tools: Google Analytics, Facebook Insights Knowledge on Email platforms like Mailchimp, Campaign Monitor, or similar Knowledge of CMS platforms: WordPress or similar Graphic design skills (e.g., Canva, Adobe Creative Suite – In-Design, Photoshop, Illustrator, WordPress) and MS PowerPoint. Inherent Requirements: Diploma or Bachelors degree in Marketing Process excellence and service delivery Excellent quality and attention to detail Innovation for results Ability to work effectively when under pressure Teamwork and cross organisational collaboration Analytical mindset comfortable reviewing metrics and translating them into insights Curious; collaborative, and eager to grow in a fast-paced marketing team