South Africa: Paid Media Specialist

Roles and Responsibilities Plan, execute, and optimize paid media campaigns across platforms including Meta (Facebook & Instagram), TikTok, LinkedIn, YouTube, Google Ads, and emerging social platforms. Monitor and analyze campaign performance using analytics tools, providing actionable insights to maximize ROI and KPIs. Develop and maintain dashboards and reports to track campaign performance, budgets, and business outcomes. Conduct audience research, segmentation, and testing to improve targeting and conversion rates. Collaborate with marketing, sales, and business teams to align paid media strategies with overall business goals. Stay up-to-date with industry trends, platform updates, and best practices to ensure campaigns remain competitive. Provide recommendations on budget allocation, bidding strategies, and campaign optimization. Employment Details Employment Type: Permanent Employment Industry: Advertising and Marketing Work space preference: Work from Home Ideal work province: Worldwide Ideal work city: Any City Salary bracket: R 20000 – 30000 Drivers License: N/A Own car needed: No