Stellenbosch: Campaign Optimisation Manager

January 14, 2026 Jobs in Cape Winelands

Cape Winelands

Marketing / advertising / PR

Job Description

About the Role

We are seeking a highly skilled Campaign Optimisation Manager to join our Decision Analytics team in Stellenbosch. As a key member of our team, you will be responsible for executing and optimising data-led campaigns that drive customer acquisition, engagement, retention, and repayment. Our client operates in the payments and financial services space, enabling fast, affordable transactions that support businesses and entrepreneurs across South Africa.

Key Responsibilities

Translate analytical models and insights into actionable campaign segments.
Define campaign objectives in collaboration with Product, Sales, and Marketing teams.
Execute campaigns across SMS, email, app, field, and contact centre channels.
Monitor performance daily and optimise targeting, timing, and messaging.
Run structured experiments such as A/B testing and feed learnings back into analytics.
Ensure full compliance, documentation, and auditability of all campaigns.

Requirements

3 to 5 years’ experience in campaign management, CRM, marketing operations, or analytics-led execution.
Strong understanding of segmentation, targeting, and multi-channel delivery.
Working knowledge of SAS, SQL, Excel, and campaign or CRM platforms.
Experience working in data-led, fintech, or financial services environments is advantageous.

Qualifications

Bachelor’s degree in a relevant field (e.g. Marketing, Business Administration, Data Science).

Salary & Benefits

Salary: Competitive salary to be discussed during the interview process.

How to Apply

To apply for this exciting opportunity, please submit your resume and a cover letter explaining why you are the ideal candidate for this role.

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About Marketing / advertising / PR Jobs in Cape Winelands

The Cape Winelands region is known for its stunning natural beauty and thriving tourism industry, making it an attractive location for marketing, advertising, and public relations professionals. The job market in this sector typically offers a mix of creative and analytical roles, with opportunities to work on various projects, from brand management to digital campaigns.

In terms of salary expectations, the range is broad and can vary greatly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R400 000 – R600 000 per annum range, while senior roles can exceed R1 million. However, it’s essential to note that actual salaries can fluctuate based on individual performance, company budgets, and local economic conditions.

Marketing, advertising, and PR professionals in Cape Winelands often require a combination of creative and technical skills. Common skills include proficiency in Adobe Creative Suite, experience with social media platforms, strong written and verbal communication skills, analytical thinking, project management expertise, and an understanding of the latest digital trends. Familiarity with local regulations and laws governing marketing and advertising is also essential.

The region commonly employs marketing, advertising, and PR professionals in various industries, including financial services sector, technology industry, manufacturing sector, tourism industry, and agriculture. Other sectors that may require these skills include retail, education, and healthcare.

Career development opportunities are available across the board, with many professionals opting to specialize in specific areas or move into leadership roles. Typically, entry-level positions can serve as a springboard for junior management or specialist roles, while senior professionals can consider entrepreneurship, consulting, or pursuing advanced degrees in related fields such as marketing, communications, or business administration.

View Job Stellenbosch: Business Process Analyst

This information provides general career guidance. Actual salaries and requirements vary by employer.

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