Stellenbosch: Digital Content Creator & Designer

Job Summary: The Digital Content Creator is responsible for producing high-quality, engaging content that supports brand storytelling and marketing goals. This includes content for social media, blogs, websites, email newsletters, and third-party platforms. Key Responsibilities: Content Creation: Develop original written, visual, and multimedia content tailored to each brand’s voice and audience. Writing engaging copy for headlines, descriptions, and call to action. In-House Design (beneficial but not crucial): Create designed content using tools like Canva or Adobe Suite for social media and web. Proficiency in design software, Social Media Ads, Videos & Reels. Aligning ad creatives with brand identity and campaign strategy. Editorial Planning: Collaborate with the Head of Marketing to align content with campaign goals and seasonal strategies. Email marketing: Plan email marketing strategy, content creation, set up & send out in Omnisend platform and reporting. SEO Optimization: Apply SEO best practices to improve content visibility and search engine rankings. Trend Monitoring: Stay current with digital trends and incorporate relevant topics into content planning. Cross-Team Collaboration: Work with the Marketing Assistant for social insights and with external creatives for multimedia production. Content Distribution: Ensure content is published across all relevant platforms and optimized for each channel. Shopify Experience (beneficial): Build and Edit pages A/B Testing Optimisation Familiarity with ad management platforms (Meta Ads Manager, Google Ads) Create and Analyzing performance data to optimize visuals, messaging, and formats