Job Description
- Target: Achieve a revenue target through alternative revenue streams.
- Exhibitions & Court Hire: Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
- Media Sales: Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
- Sponsorships: Secure paid sponsorships for center events and activations.
- Vending & Promotions: Manage vending machine contracts and promotional leafleting permits.
- Leasing deals which don’t occupying traditional GLA: Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue; WIFI providers, etc.
Events, Activations & Exhibitions
- Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
- Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
- Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.
Digital Marketing & Website Management
- Website: Take full ownership of the retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
- Social media: Manage all channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and center news.
- Community: Manage engagement by responding to queries and reviews to maintain brand reputation.
Tenant Relations
- Build strong relationships with store managers and tenants.
- Collect tenant turnover data to measure the ROI of marketing events
Requirements
- Relevant degree / Diploma in Marketing / Public Relations
- Post Grad in Property Management / Digital Marketing
- Minimum 2 years of direct sales experience, such as selling media space, sponsorships, exhibition stands, or event partnerships
- A proven track record of meeting or exceeding financial targets
- Experience writing commercial proposals and sponsorship pitch decks
- 3–5 years in a retail environment (Shopping Centre Marketing or Retail Operations)
- Understanding of “Tenant Mix” and how marketing events impact tenant turnover
- Experience managing “Pop-up” retail or temporary lettings is highly advantageous
- Financial Literacy: Ability to calculate ROI, manage a P&L for events, and forecast Non-GLA revenue
- Digital Proficiency: Advanced knowledge of Meta Business Suite (Ads Manager), Google Analytics, and CMS platforms (WordPress)
- Contract Management: Basic understanding of SLAs and lease addendums for temporary exhibitors
- Copywriting: Ability to write compelling sales copy for sponsorship decks and engaging captions for social media
Schedule: This is not a strictly 9-5 desk job. Candidates must be willing to work weekends and public holidays when major retail events take place
Mobility: Travel between retail properties within the portfolio is required
Environment: A mix of corporate office, on-site retail management, and outdoor event supervision
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Western Cape
In the Western Cape region, the marketing industry is typically vibrant and competitive, with many opportunities available across various sectors. The demand for skilled marketers continues to grow as businesses look to expand their online presence and engage with customers more effectively. This has led to a relatively high level of job satisfaction among marketers in the area.
When it comes to salaries, it’s generally true that marketing professionals in Western Cape can expect a competitive package. However, actual salary ranges vary widely depending on factors such as experience, company size, and industry sector. For example, senior marketing managers or those with extensive experience may earn significantly more than entry-level marketers. Additionally, multinational companies operating in the region may offer salaries that are slightly higher than local businesses.
Common skills required for a successful marketing career in Western Cape include digital marketing expertise, creative problem-solving, and excellent communication and project management skills. Marketers often need to be well-versed in analytics tools, social media platforms, and content creation strategies. They should also possess a strong understanding of market trends and consumer behavior. Other key skills include leadership, collaboration, and adaptability.
The technology industry is one sector that commonly employs marketers, as many companies invest heavily in digital marketing campaigns and online engagement. Financial services sector and manufacturing sector are other industries that frequently require skilled marketers to help drive growth and customer acquisition. While these sectors may have different marketing priorities, the fundamental skills required for success remain largely consistent.
Career development opportunities abound for marketers in Western Cape. Many companies offer training programs, mentorship schemes, and internal job rotations to support employee growth. Senior marketers often take on leadership roles or transition into strategic planning positions, while those with a passion for creativity may explore careers in copywriting, design, or content creation. With the ever-evolving landscape of digital marketing, marketers must continually update their skills to stay ahead of the curve and remain competitive in the job market.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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