Western Cape: FMCG Food Sales Representative posted by West Coast Personnel
Posted on 2025-08-26 00:00:00
| Employer | West Coast Personnel |
|---|---|
| Category | FMCG Retail |
| Location | Western Cape / Western Cape |
Job Summary
Achieve Sales Targets
- Consistently meet or exceed sales goals set by management.
- Drive product sell-in and sell-out at the store level through proactive customer engagement.
- Analyse sales data and trends to identify underperforming areas and create strategies to improve performance.
Customer Relationship Management
- Build strong, lasting relationships with external clients as well as the Albatross team
- Conduct regular visits to clients’ stores to maintain rapport and monitor business needs, as well as give feedback to Albatross of any potential problems
- Act as a trusted advisor by providing product knowledge, business support, and solutions to customers.
Market Coverage and Route Planning
- Plan and execute/follow daily sales routes to maximize customer coverage and sales efficiency.
- Ensure consistent visits to key accounts, including supermarkets, convenience stores, kiosks, and modern trade outlets.
- Maintain a detailed and up-to-date customer database, including contacts, visit history, and purchasing behaviour.
Merchandising and In-store Execution
- Ensure high product visibility through effective merchandising, planogram compliance, and point-of-sale (POS) materials.
- Implement promotional campaigns and ensure promotional materials are correctly displayed and in good condition.
- Monitor product stock levels on shelves and in backrooms, avoiding out-of-stock situations.
(Please note that Sales Reps may make use of assistance from Merchandisers for merchandising requirements)
New Business Development
- Identify new business opportunities by scouting for potential new clients and expanding into untapped markets.
- Support onboarding of new clients by educating them on product lines, pricing, and ordering processes.
- Conduct product demos, sampling, or trade activation events to introduce new SKUs or promote specific products.
Order Processing & Payment Collection
- Take accurate orders using Skynamo and ensure timely follow-up on deliveries.
- Liaise with logistics and warehouse teams to ensure smooth and timely supply chain execution.
- Follow up on outstanding payments, assist in reconciling accounts, and ensure adherence to payment terms.
Reporting & Feedback
- Provide detailed weekly reports on sales performance, route progress, stock issues, competitor activity, and customer feedback.
- Participate in team meetings and sales reviews to discuss challenges, best practices, and market trends.
- Collaborate with marketing, trade marketing, and supply chain teams to align strategies and improve overall market execution.
Competitor & Market Intelligence
- Monitor competitor promotions, pricing strategies, and new product launches.
- Share insights with management to support decision-making and maintain competitive positioning.
- Adapt sales pitch and route focus in response to market shifts and competitive threats.
Qualifications & Requirements:
- Relevant tertiary qualifications such as a Bachelor’s degree in Business, Marketing, or a related field could be advantageous
- Minimum 1–3 years of experience in sales, preferably in FMCG or consumer goods industry.
- Strong communication, negotiation, and interpersonal skills.
- Proven ability to meet or exceed sales targets.
- Knowledge of sales tools, and CRM systems is a plus.
- Valid driver’s license and willingness to travel within the assigned territory.
Key Competencies:
- Results-oriented mindset
- Customer-centric approach
- Good time management and organizational skills
- Team player with a proactive attitude
- Resilience and adaptability in a fast-paced environment
- Above average communication skills
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