Marketing Co-Ordinator
Posted on 2025-04-22
| Employer | RareCruit |
|---|---|
| Salary | 20000 |
| Category | Retail |
| Location | Western Cape / Western Cape |
Job Summary
Responsibilities:
- Website development and co-ordination (managing material and content), as well as proven previous experience in website development
- Develop and execute marketing campaigns, including social media, email marketing, web sites and digital advertising
- Coordinate content creation, including writing, editing, and publishing posts on social media platforms, newsletters, and blog posts
- Manage company branding materials and ensure brand consistency across all communication channels
- Support market research efforts and analyse data to inform marketing strategies
- Organise and attend promotional events and provide on-site support when needed
- Conducting research to analyse competitive landscape, market trends and customer behavior
- Supporting the GM in establishing and evaluating a marketing strategy and plan
- Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
- Planning and managing marketing efforts for trade shows, conferences, events and meetings
- Maintaining an inventory and directory of marketing materials while coordinating new material creation as needed
- Monitoring and analysing metrics to track the success of marketing campaigns
- Managing and coordinating tasks outsourced to external vendors, such as printing companies
Useful skills and qualifications include:
- Strong written and verbal communication skills and presentation skills
- Excellent interpersonal skills for representing organisations during media events, product launches, product demonstrations and trade shows
- Project management experience and time-management skills for juggling numerous time-sensitive projects
- Familiarity with various marketing platforms and channels, including social media, print campaigns, digital marketing and email promotions
- Strong analytical skills to evaluate marketing metrics effectively
- High degree of creativity and innovation to develop unique, effective marketing strategies
- Experience with computer software programs used for keyword research, database management and content creation
- Market research experience and an understanding of how to identify target audiences
- Advantageous: Photography experience with equipment including a drone license and operation
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