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Western Cape: Marketing Manager posted by RareCruit

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Job Description

Skills & Experience

  • 8–10 years’ proven experience in a marketing role, ideally in B2B software, SaaS, or eCommerce.
  • Track record of supporting customer acquisition, engagement, and retention.
  • Consistent history of achieving lead-generation and revenue-support targets.
  • Experience across inbound and outbound marketing.
  • Strong knowledge of SEO, content marketing, and social media strategy.
  • Proficiency with Google Ads, analytics tools, and paid media platforms.
  • Experience with CRM and automation tools (HubSpot, Salesforce, or similar).
  • Strong written, verbal, and interpersonal communication skills.
  • Ability to work collaboratively in an entrepreneurial, results-driven environment.
  • Understanding of SaaS, B2B sales cycles, ERP systems, or eCommerce is highly advantageous.
  • International marketing experience is a plus.

Key Responsibilities

  • Collaborate with senior leadership to define and deliver the marketing plan.
  • Own the execution of all marketing initiatives and campaigns.
  • Manage and optimise marketing budgets for maximum ROI.
  • Monitor marketing effectiveness using defined KPIs and metrics.
  • Develop strategies to strengthen brand positioning, grow awareness, and generate inbound leads.
  • Oversee the marketing funnel: content, campaigns, ads, landing pages, email, and social media.
  • Manage SEO audits, content calendars, the company blog, and PPC activities.
  • Ensure the website remains updated and optimised, working closely with technical teams.
  • Identify and test new marketing channels to improve lead generation and engagement.
  • Coordinate creative assets for conferences, events, and promotional materials.
  • Use tools such as HubSpot, Google Analytics, and reporting dashboards to track results.
  • Create and manage video content for campaigns, demos, and client testimonials.
  • Produce sales collateral such as case studies, brochures, and presentations.
  • Partner with industry stakeholders on co-marketing activities (webinars, podcasts, guest posts, etc).
  • Conduct market research and competitor analysis to guide strategy.
  • Gather and manage customer feedback to improve marketing effectiveness and client satisfaction.
  • Collaborate with product teams to feed insights from the market into development.
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For more information reach out to Robin; *****@*****.co.za

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For more information please do not hesitate to contact us.



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