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Western Cape: Marketing Manager posted by RareCruit

Western Cape: Marketing Manager posted by RareCruit

Company
RareCruit

Location
Western Cape

Job Type
Automotive Technician

Job Description

Skills & Experience

  • 8–10 years’ proven experience in a marketing role, ideally in B2B software, SaaS, or eCommerce.
  • Track record of supporting customer acquisition, engagement, and retention.
  • Consistent history of achieving lead-generation and revenue-support targets.
  • Experience across inbound and outbound marketing.
  • Strong knowledge of SEO, content marketing, and social media strategy.
  • Proficiency with Google Ads, analytics tools, and paid media platforms.
  • Experience with CRM and automation tools (HubSpot, Salesforce, or similar).
  • Strong written, verbal, and interpersonal communication skills.
  • Ability to work collaboratively in an entrepreneurial, results-driven environment.
  • Understanding of SaaS, B2B sales cycles, ERP systems, or eCommerce is highly advantageous.
  • International marketing experience is a plus.

Key Responsibilities

  • Collaborate with senior leadership to define and deliver the marketing plan.
  • Own the execution of all marketing initiatives and campaigns.
  • Manage and optimise marketing budgets for maximum ROI.
  • Monitor marketing effectiveness using defined KPIs and metrics.
  • Develop strategies to strengthen brand positioning, grow awareness, and generate inbound leads.
  • Oversee the marketing funnel: content, campaigns, ads, landing pages, email, and social media.
  • Manage SEO audits, content calendars, the company blog, and PPC activities.
  • Ensure the website remains updated and optimised, working closely with technical teams.
  • Identify and test new marketing channels to improve lead generation and engagement.
  • Coordinate creative assets for conferences, events, and promotional materials.
  • Use tools such as HubSpot, Google Analytics, and reporting dashboards to track results.
  • Create and manage video content for campaigns, demos, and client testimonials.
  • Produce sales collateral such as case studies, brochures, and presentations.
  • Partner with industry stakeholders on co-marketing activities (webinars, podcasts, guest posts, etc).
  • Conduct market research and competitor analysis to guide strategy.
  • Gather and manage customer feedback to improve marketing effectiveness and client satisfaction.
  • Collaborate with product teams to feed insights from the market into development.
View Job  Western Cape: Branch Manager posted by Network Finance

For more information reach out to Robin; *****@*****.co.za

Thank you for applying with RAREcruit!


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By submitting your personal data and application you hereby confirm that you have no objection for RAREcruit (Pty) Ltd to retain your personal information on our database for future employment opportunities that may arise and, that the information you have provided is true, correct and up to date.
For more information please do not hesitate to contact us.

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