South Africa: Marketing Manager posted by Elite
Posted on 2025-08-25 00:00:00
| Employer | Elite |
|---|---|
| Category | Advertising/Media Sales |
| Location | South Africa / South Africa |
Job Summary
We’re seeking a skilled Marketing Manager to lead the full onsite marketing function for our retail property portfolio. This role requires a strategic, creative, and results-driven professional who can develop and implement marketing, branding, digital, PR, and CSI initiatives that enhance the Centre’s profile, drive footfall, and support tenant success.
Key Responsibilities:
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Marketing Strategy & Budgeting
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Develop and implement the Centre’s annual marketing strategy and budget in line with business objectives.
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Manage daily execution of marketing activities, campaigns, and brand initiatives.
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Track, control, and report on marketing expenditure.
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Brand Management & Advertising
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Act as brand custodian for the Centre, ensuring consistency across campaigns, events, and communications.
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Develop creative campaigns, oversee production, and manage advertising media planning and bookings.
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Maintain systematic records of all marketing assets, creative work, and campaign history.
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Promotions & Events
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Plan and implement annual, seasonal, and event-based campaigns to boost footfall, dwell time, and tenant turnover.
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Secure sponsorships and partnerships to enhance event budgets.
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Ensure events strengthen brand awareness and align with Centre objectives.
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Digital & Social Media
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Oversee digital strategy across social platforms, apps, and website.
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Drive engagement through effective social media management (Instagram, Twitter, Facebook).
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Implement strategies to optimise digital platforms and shopper interaction.
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Public Relations & Communications
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Develop and implement PR and crisis communication strategies.
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Manage press releases, media relations, and publicity to maximise Centre exposure.
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Build and maintain strong relationships with key media contacts.
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Exhibitions & Media Sales
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Manage indoor/outdoor advertising and exhibitions to maximise sundry income.
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Ensure displays, activations, and sales meet Centre standards and brand requirements.
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Oversee external media agency SLAs and ensure revenue targets are met.
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CSI & Tenant Engagement
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Develop and deliver the Centre’s CSI strategy and related initiatives.
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Drive tenant relationship programmes, including newsletters, training workshops, inductions, and promotional support.
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Coordinate awards programmes and service audits to strengthen retailer partnerships.
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Reporting & Research
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Submit detailed monthly reports for owners and senior management.
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Commission and oversee research, surveys, and focus groups to inform strategy.
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Use insights to refine campaigns, improve tenant engagement, and identify retail trends.
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Requirements:
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Minimum 5 years’ experience as a Marketing Manager in a retail/shopping centre environment
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Bachelor’s degree in Marketing, Communications, or equivalent experience
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Strong track record in developing and executing marketing strategies and budgets
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Solid background in digital marketing, PR, and brand management
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Excellent organisational, analytical, and project management skills
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Creative, strategic thinker with attention to detail and problem-solving ability
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Strong leadership skills with proven team and stakeholder management experience
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Proficiency in MS Office (Word, Excel, PowerPoint); digital platforms and CRM knowledge advantageous
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Excellent written, verbal, and presentation skills
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