Duties & Responsibilities: Develop and execute channel sales strategies to grow market share and enhance brand visibility across the reseller and distribution landscape. Identify, engage, and nurture relationships with key distribution partners and resellers to drive revenue and expand coverage. Collaborate closely with the marketing team and sales team to ensure consistent messaging and alignment with the brand values and business objectives. Drive partner enablement initiatives, including product training, sales toolkits, joint marketing campaigns, and incentive programs. Build and maintain long-term relationships with the marketing team and channel sales ensuring alignment with the client values and objectives. Drive partner enablement through product training, joint marketing initiatives, and incentives. Monitor competitor activity and market trends with internal teams and product development to stay abreast of marketing trends and contribute to the formulation of effective sales strategies. Conduct in-depth analysis of channel sales trends, competitor activities and emerging technologies to identify strategic business opportunities. Ensure compliance with channel agreements and maintain accurate partner records in CRM systems. Promote a customer-centric approach, understanding each partner’s business needs and recommending tailored networking solutions to address them effectively. Provide leadership and guidance to the retail sales team, fostering collaborative and results-driven culture. Ensuring a customer-centric approach in all interactions with retail partners, addressing their unique business challenges and providing tailored networking solutions. Represent the company at industry events, trade shows, exhibitions, and partner meetings to promote the brand and strengthen partner engagement.