Purpose of the job The Strategic Partner Coordinator will play a pivotal role in driving the growth and success of our partnership initiatives. Reporting to the Partnerships Marketing Manager, this role requires an individual with exceptional account management skills, a strategic mindset, and the ability to see opportunities and foster long-term relationships with partners. The Strategic Partner Coordinator will work cross-functionally to ensure alignment between partner objectives and the brands strategic goals. Job Description Role and Responsibilities Account Management: • Serve as the primary point of contact for assigned B2B partners, managing relationships to ensure satisfaction and mutual success. • Develop and execute account plans to maximise the value of each partnership. • Monitor partner performance metrics and implement strategies to optimise outcomes. Partnership Development: • Identify and onboard new strategic partners that align with the company’s objectives and values. • Conduct market research and competitor analysis to identify partnership opportunities and industry trends. • Collaborate with the Partnerships Marketing Manager to negotiate terms and support in the finalisation of commercial agreements. Coordinate Co-Marketing: • Plan and execute joint marketing activities, both digital and instore or outdoor activation where relevant to promote shared goals. • Develop co-branded campaigns to enhance visibility and engagement. Cross-Functional Collaboration: • Work closely with marketing, operations, contact center and brand teams to align partnership initiatives and communications. • Act as a liaison to ensure both partners and the operations/ stores have the resources and support needed to achieve KPIs. • Collaborate internally to ensure on brand, relevant, flawless execution of partnership initiatives. Strategy & Reporting: • Contribute to the development of the overall Partnerships strategy. • Provide regular reports on partnership performance, opportunities, and risks to the Partnerships Marketing Manager, brand teams and operations teams. • Track and manage the partnership budget, ensuring cost-effectiveness and ROI. Problem Solving & Escalation Management: PARTNERSHIPS COORDINATOR 2 • Address partner queries – from B2B vouchering portal and or Partner campaigns – and manage escalations effectively. • Serve as the go-to expert for all partner-related matters and franchisee support, transforming challenges into opportunities for improvement. Key Competencies • Strategic Thinking: Ability to align partner goals with organizational objectives. • Proactive Problem Solving: Identifies challenges and develops solutions efficiently. • Adaptability: Thrives in a fast-paced, dynamic environment. • Collaboration: Works effectively across teams to achieve common goals. • Customer-Centricity: Demonstrates a deep understanding of partner needs and delivers exceptional service. • Negotiation skills: Craft win-win agreements, delivering value to both partners. • Relationship management: Ability to build and maintain relationships, plus handle disputes and challenges diplomatically. • Organisational skills: strong project management, administration skills, time management proficiencies and attention to detail. Qualifications and Requirements Essential: • 3-year tertiary qualification (degree or diploma) in Marketing / Business studies. • At least 4 years of work experience in account management, partnerships, marketing roles. • Strong proven communication, negotiation, and relationship-building skills. • Analytical mindset with the ability to interpret data and translate insights into actionable strategies. • Excellent organisational and project management skills, with the ability to manage multiple priorities. • Possess the agility and ability to meet numerous deadlines across brands simultaneously. • Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel). Preferred: • Familiarity with Marketing tools (e.g. Magnetic). • Understanding of the restaurant franchise business model beneficial. • Understanding of loyalty rewards programmes, vouchering, couponing, and usage of wiCodes beneficial. • Experience working on e-commerce products or platforms. • Business relationship experience / comfortable presenting.
