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Johannesburg: Digital Marketing Manager (CPT) posted by Datafin



Datafin



Gauteng



Other Sales/Marketing

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Job Description

Digital Marketing Manager (CPT)Media/Marketing/Sales
Johannesburg – Gauteng – South Africa

OVERVIEW
Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? Were looking for a Marketing Manager to lead brand strategy and execute campaigns for a cult-status motorcycling and lifestyle brand. This is your opportunity to shape powerful, emotionally resonant marketing that fuels the spirit of loyal enthusiasts while attracting a new generation of riders. Youll thrive here if you bring energy, imagination, and sharp strategic thinking to everything you dofrom high-impact digital campaigns to grassroots events. Youll balance long-term brand growth with hands-on day-to-day execution in a fast-moving, passionate environment.
What Youll Do
Strategic Leadership:
    • Craft and implement integrated marketing plans across channels and market segments.
    • Lead data-driven strategies using customer insights, consumer trends, and analytics.
    • Present and refine campaigns with clear ROI tracking and performance analysis.
Campaign Execution & Team Collaboration:
    • Work with internal creatives and external partners to deliver outstanding advertising and communication assets.
    • Manage social media platforms and digital content across all touchpoints.
    • Coordinate events from concept to on-the-ground execution.
    • Oversee CRM, lead nurturing, and email strategies in partnership with digital teams.
Brand Building & Engagement:
    • Align messaging across channels and customer lifecycles.
    • Drive awareness, loyalty, and conversion with consistent, compelling storytelling.
    • Be a brand ambassador at events, press engagements, and internal forums.
What Youll Bring
    • 5+ years of hands-on marketing experience in a brand-led or product-driven environment.
    • Proven ability to create and execute successful campaigns across multiple channels.
    • Strong project management and multitasking skillsyou thrive under pressure.
    • Expertise in social media marketing, CRM platforms, and automation tools.
    • Analytical mindset with experience in tools like Hotjar, Google Analytics, etc.
    • Excellent communication and copywriting skills.
    • A degree in Marketing, Business, or a related field (advantageous).
    • Existing press/media contacts or experience with AutoSLM, Keyloop (CDK), Autotrader, or cars.co.za is a bonus.
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