Gauteng: Category Marketing Manager (Operations) posted by Switch Recruit

• Develop and execute yearly marketing activity plans for categories, integrating e-commerce strategies
• Manage the P&L and budgets of assigned categories
• Act as a brand ambassador, driving brand equity, awareness, and off-take
• Oversee overall category performance, including sales, distribution, and equity
• Conduct market analysis and manage product launches across traditional and e-commerce channels
• Monitor marketing activity performance, measure campaign success, and generate reports
• Lead innovation and development initiatives, including new products, packaging, campaigns, and consumer promotions
• Collaborate with business development and finance on pricing strategies and revenue targets
• Liaise with research providers to gather market data and consumer insights for decision-making
• Organize key events such as product launches, exhibitions, and product shoots

Requirements:

• Bachelors or Masters degree in Business Marketing
• 57 years of marketing experience, including at least 2 years as a Marketing Manager, with solid understanding of sales and operations
• Strong category expertise and experience in e-commerce
• Analytical and data-driven mindset
• Ability to identify trends and adapt to customer preferences
• Creative thinker with a track record of generating innovative ideas
• Pet ownership is a plus