Western Cape: Content Marketing & Social Media Specialist posted by I Grow Wealth Investments

• Diploma/Degree in Marketing, Communications, Digital Media, or equivalent.
• Minimum 3–5 years’ proven experience in content creation, digital marketing, and social media management.
• Strong portfolio showcasing social media campaigns, branded graphics, and short-form video content.
• Experience with design/video tools (Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar).
• Track record in supplier management and producing printed marketing collateral.
• Experience in SEO, paid media, and digital analytics.
• Advantage: Familiarity with the property, finance, or real estate sectors.

Duties and responsibilities include, but not limited to:

Content Creation & Campaigns:

• Develop, schedule, and manage 3–4 weekly posts across social platforms.
• Produce short-form video content (reels, TikTok, etc.) optimised for engagement.
• Write and design marketing material (blogs, newsletters, recruitment ads, email campaigns).
• Create branded graphics and templates for digital and print.

Consultant Support:

• Provide Bond Consultants with marketing templates, invites, and branded assets.
• Guide consultants on social media best practices to strengthen relationships with agents, developers, attorneys, and clients.
• Ensure all content is approved and consistent with brand guidelines.

Print & Supplier Coordination:

• Manage print projects (calendars, diaries, brochures, business cards).
• Liaise with suppliers to negotiate pricing, lead times, and quality.
• Ensure all printed collateral aligns with brand standards.

Social Media & Analytics:

• Manage IGrow Home Loans’ social media platforms.
• Monitor performance (engagement, growth, conversions) and provide regular reports.
• Use data insights to refine campaigns and stay ahead of industry trends.

Brand Building & Recruitment Alignment:

• Support employer branding and recruitment campaigns with tailored content.
• Collaborate with Marketing and HR on recruitment ads and success stories.
• Position IGrow Home Loans as a thought leader with engaging and educational content.

Skills & Competencies:

• Strong creative flair with ability to turn business needs into visual campaigns.
• Excellent copywriting, storytelling, and editing skills.
• Confident stakeholder and supplier management.
• Highly organised, deadline-driven, proactive, and detail-oriented.
• Skilled in managing multiple social media pages (LinkedIn, Instagram, Facebook, TikTok).
• Digitally savvy, with a passion for emerging content formats and social trends.

Application Requirements:

• Candidates must submit their CV together with a portfolio showcasing previous content, campaigns, and design work.
• Candidates shortlisted after the first interview will be required to complete a task-based assessment (48-hour turnaround time).

If you do not receive feedback within two weeks of submitting your application, please consider your application unsuccessful.