Stellenbosch: Paid Media Specialist posted by Time Personnel

• Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing
• Google Ads Certified, with advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization
• Strong technical confidence and proven ability to work independently
• Excellent communication skills, with the ability to clearly interpret data and strategic insights
• Self-managed, focused, and highly structured in approach to work
• Track record of long-term commitment in previous roles
• Genuine passion for travel, nature, and Africa’s tourism industry

 
 
DUTIES

• Effectively manage workload capacity, prioritizing tasks and meeting deadlines in a with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives
• Set up and manage tracking and analytics using Google Tag Manager (GTM), Google Analytics 4 (GA4), and UTM parameters to ensure accurate, actionable insights
• Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and display networks
• Build and interpret KPI dashboards to support data-driven decisions, continuous A/B testing, and ongoing ROI improvements
• Support marketing automation, including CRM trigger workflows and Mailchimp email sequences
• Deliver clear, transparent reporting and maintain consistent accountability throughout campaign cycles
• Fast-paced environment

 
Salary: R negotiable dependent on experience
 
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