Job Description
About the Role
We are seeking an experienced Social Media Manager to join our team in Cape Town City Centre. As a key member of our marketing team, you will be responsible for creating and distributing brand content across social networks, managing campaigns and public interactions, and ensuring best practices for customer engagement.
Key Responsibilities
- Strategically create and distribute brand content across social networks
- Oversee brands’ social media accounts design and layout
- Manage campaigns and public interactions across all social outlets
- Ensure best social customer response practices
- Post content, ensure timely responses, manage social media programs, and carry out brand voice
- Attend group and partner events to ensure best social coverage
- Develop audience targeting strategy by campaign using interests, behaviours, lookalike audiences, retargeting, demographics
- Lead strategy and execution of paid social media campaigns, including objectives and ROI measurement
- Recommend content types driving impressions, engagements, and sales
- Report on social media analytics, campaigns, and social listening
- Monitor SEO and web traffic metrics
Requirements
- Excellent communication skills (phone, email, presentations)
- Writing skills and ability to speak in the brand tone
- Ability to adapt quickly to changing requirements and technologies
- Strong platform knowledge to maximize campaigns
- Extensive social media knowledge and competitive awareness
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), Adobe Design Suite (Photoshop, InDesign, Acrobat), WordPress, Sprinklr
Qualifications
- Bachelor’s degree in marketing or applicable field (desirable)
Salary & Benefits
[Note: Original job description does not mention salary or benefits. Therefore, this section is skipped.] [DO NOT include a “How to Apply” section – this is added automatically]
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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