Cape Town: Dealer Principal posted by Aleon Pty Ltd

January 17, 2026 Jobs in Cape Peninsula

Aleon Pty Ltd

Western Cape

Automotive Service

Job Description

About the Role

Aleon Pty Ltd is seeking an experienced Dealer Principal to manage all aspects of a dealership, including sales, after-sales and profitability. The ideal candidate will have a strong background in commercial vehicles industry with at least 10 years of sales and marketing experience. They will be responsible for developing and implementing tactical strategies, managing people capacity plans, and ensuring audit compliance.

Key Responsibilities

Develop, align and implement a tactical strategy and associated policies and guidelines.
Develop and implement tactical delivery plans and set operational targets.
Measure the delivery of operational plans, realign and improve where required.
Implement corporate governance and compliance policies in area of accountability to identify and manage risk exposure liability.
Advise on the process to ensure the execution of marketing plans and initiatives while supporting the marketing strategy and organizational objectives.
Develop, implement and maintain relevant advertising campaigns and where possible increase market penetration to meet company objectives.
Determine, create and track performance criteria and establish an evaluation method to measure and improve operational efficiency for the dealership.
Ensure business retention through the application of various sales techniques such as negotiations, product comparisons and changing perceptions.

Requirements

Minimum 10 years and more of sales and marketing experience in commercial vehicles industry.
Relevant Sales / Marketing qualification.
Good Governance, Ethics and Values.
Trust and Integrity.

Qualifications

Matric

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

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About Automotive Service Jobs in Western Cape

The automotive service industry in Western Cape is generally a growing sector, with an increasing demand for skilled technicians and mechanics to cater to the region’s expanding fleet of vehicles. Typically, this demand is driven by the strong presence of international multinationals operating in the area, as well as local businesses that rely on reliable transportation options.

In terms of salary expectations, automotive service professionals in Western Cape can generally expect to earn a range of R200 000 to R400 000 per annum, although actual salaries can vary significantly depending on factors such as experience, company size, and industry sector. For instance, senior technicians or those working for larger companies may earn towards the higher end of this range, while entry-level positions might start at a lower point.

Common skills required for automotive service roles include mechanical aptitude, problem-solving abilities, effective communication skills, and attention to detail. Other essential skills often mentioned in industry standards include proficiency with diagnostic equipment, knowledge of vehicle maintenance procedures, and ability to work independently or as part of a team. Additionally, many employers place a strong emphasis on continuous learning and professional development, as the automotive industry is constantly evolving.

Automotive service professionals in Western Cape can find employment opportunities across various industry sectors, including the financial services sector, technology industry, manufacturing sector, and more. These roles often require adaptability and flexibility, as well as a willingness to work in fast-paced environments.

Career progression paths for automotive service technicians typically involve working their way up through the ranks of senior technician or lead mechanic positions, with opportunities for specialist roles such as vehicle inspection or management. Additionally, many employers offer training and development programs to support ongoing education and certification, enabling professionals to expand their skill sets and advance in their careers. With the right combination of skills, experience, and industry knowledge, automotive service professionals can build successful and rewarding careers in this sector.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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