Johannesburg: Marketing Manager – Remote posted by DataFin Recruitment

About the Role

Our client has built a data integration platform tailored for the insurance industry and is looking for a hands-on, commercially minded Marketing Manager to take full responsibility of marketing strategy and execution. This role goes beyond coordination you will build, run, and optimise the entire marketing function around AgencyFuse and related products, driving pipeline through demand generation, digital campaigns, inbound and outbound initiatives, partner marketing, and data-driven performance optimisation. The ideal candidate is someone who enjoys operating at both strategic and execution level, thrives in a fast-moving environment, and wants direct accountability for measurable growth impact.

Key Responsibilities

• Define and Own Marketing Strategy
• Develop and execute an integrated, data-driven, go-to-market strategy for AgencyFuse (top of funnel/pipeline/revenue)
• Position and differentiate AgencyFuse as a fast-deploy SaaS solution for insurance agencies.
• Identify the highest-ROI marketing channels for rapid growth.
• Build a scalable marketing playbook.
• Define and maintain consistent brand execution across all digital touchpoints for the company.

• Execute Hands-On Marketing Activities
• Digital marketing:
• Paid search, paid social, programmatic
• SEO + content strategy
• Landing pages, lead magnets, nurture flows
• Website management and optimization

• Outbound marketing:
• Email sequences, cold outreach programs
• Targeted campaigns to insurance agencies and industry audiences

• Inbound marketing:
• Website funnel optimization
• Lead scoring, forms, marketing automation
• Webinars, case studies, customer stories

• Partner & Industry Marketing
• AMS/CRM ecosystem marketing
• Industry associations
• Conferences & virtual events

• Test, Measure, Iterate Fast
• Build dashboards to track performance (CAC, campaign ROI, conversion and pipeline impact)
• Run rapid A/B tests across channels and messaging.
• Report results live and continuously.
• Use data to decide what to scale, what to stop, and where to pivot.
• Maintain a constant experimentation mindset: fast learning > perfect planning.

• Collaborate Across the Business
• Work closely with Sales to align messaging, qualification criteria, and lead flows.
• Partner with Product to understand new features and create compelling narratives.
• Provide market insights to leadership in real time.

Requirements

Must have:

• Relevant tertiary qualification (Bachelor’s degree beneficial)
• 48 years of experience in B2B SaaS marketing, preferably in integration, Insurtech, fintech, workflow automation, or similar technology marketing.
• Demonstrated ability to design and execute marketing programs and multi-channel digital campaigns with measurable results.
• Proficiency in digital design tools (e.g., Adobe Creative Suite, Canva)
• Experience working with CMS platforms such as HubSpot, WordPress, Webflow or similar
• Experience with marketing automation and CRM tools
• Strong understanding of digital tracking, analytics, and reporting tools
• Strong understanding of SEO, SEM, social media strategy, and content marketing
• Familiarity with HTML and CSS
• Real comfort with startup pace: high speed, high iteration, self-managed.

Nice to Have

Experience marketing to insurance agencies, brokers, MGAs, or related segments.

Familiarity with data integration, API-led products, or workflow automation tools.

Ability to perform front-end adjustments and troubleshoot layout issues (highly beneficial).