Durban: Digital Marketer

About the Role

We are seeking a highly experienced Digital Marketer to join our team, responsible for driving measurable results across various marketing channels. This in-house role requires someone who can thrive in a fast-paced, creative environment and turn ideas into tangible outcomes.

Key Responsibilities

• Plan, create (copy), schedule, and publish content for the company and all partner brands.
• Manage monthly content calendars end-to-end.
• Handle community management daily: DMs, comments, inboxes, audience engagement, and spam filtering.
• Set up the company email ecosystem from scratch.
• Build and maintain email lists for the company and partner brands.
• Create and schedule multiple weekly newsletters per brand.
• Manage all inbound enquiries and communication workflows.
• Set up automation flows (welcome, nurture, abandoned cart, etc.).
• Create and optimise lead gen funnels across Meta, Google, TikTok, and landing pages.
• Build and manage full-funnel paid campaigns (Meta, Google, TikTok).
• Manage budgets, pacing, targeting, and continuous optimisation.
• Set up and maintain full tracking environments (GA4, Meta Pixel, TikTok Pixel, UTM systems).
• Troubleshoot issues and ensure accurate performance data across all touchpoints.
• Make updates and edits on WordPress and Shopify sites.
• Support conversion flow improvements and integration across email, paid, and lead gen.
• Liaise with developers for larger updates where needed.
• Manage Google Business Profiles across all brands.
• Post updates, respond to reviews, manage visibility.
• Perform basic SEO updates (metadata, alt text, structure).
• Produce monthly reports for each brand covering social, paid, email, website, and Google.
• Extract insights and provide recommendations, not just raw data.
• Monitor accounts daily and flag issues early (ad disapprovals, downtime, inbox spikes, etc.).
• Maintain a central digital asset library, organised, structured, up to date.
• Track trends, competitor movement, and algorithm updates.

Requirements

• 35 years of digital marketing experience (agency experience is a big plus)
• Strong copywriting ability across platforms
• Hands-on experience with: Meta Business Suite Google Ads TikTok Ads Manager Google Analytics (GA4) Email platforms (Klaviyo, Mailchimp, MailerLite, etc.) Shopify & WordPress
• Excellent communication and reporting skills
• Strong multitasking and organisational ability

Qualifications

• Formal education/certifications not specified.

Salary & Benefits

Salary details not provided.