Stellenbosch: Cluster Digital Marketing Manager posted by Tanya Serra Food, Wine, Hospitality Recruitment

March 17, 2026 Jobs in Cape Winelands

Tanya Serra Food, Wine, Hospitality Recruitment

Cape Winelands

Marketing / advertising / PR

Job Description

Cluster Digital Marketing Manager The Cluster Digital Marketing Manager is responsible for driving the brand’s digital positioning across B2C and B2B channels, ensuring optimal reach, engagement, and conversion. This role oversees all digital and e-commerce activity in collaboration with the Marketing team and digital agency, ensuring accurate, compelling content across websites, social platforms, and third-party channels. The role manages the digital marketing budget and performance across paid media (social, display, PPC), SEO, and integrated campaigns. It also leads the CRM strategy to grow, enrich, and leverage customer data to strengthen marketing capability and commercial outcomes. Reporting to the Head of Marketing, this role supports broader Marketing, PR, and communications initiatives. Key Responsibilities Drive digital brand positioning and online commercial performance Manage website content, social media, and third-party platforms Oversee paid media, SEO, and e-commerce optimisation Develop and execute CRM strategy to grow and leverage customer data Manage digital marketing budget and agency performance Align digital activity with integrated marketing campaigns Experience & Qualifications Diploma or relevant qualification in Marketing (advantageous) Proven digital marketing experience Experience in brand management and activation projects Strong knowledge of social media, website management, and e-commerce Experience with CRM systems, analytics, and reporting Understanding of customer service and sales within hospitality/events (advantageous) Tech-savvy with strong Microsoft Office proficiency Valid driver’s license

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About Marketing / advertising / PR Jobs in Cape Winelands

The Cape Winelands region is known for its stunning natural beauty and thriving tourism industry, making it an attractive location for marketing, advertising, and public relations professionals. The job market in this sector typically offers a mix of creative and analytical roles, with opportunities to work on various projects, from brand management to digital campaigns.

In terms of salary expectations, the range is broad and can vary greatly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R400 000 – R600 000 per annum range, while senior roles can exceed R1 million. However, it’s essential to note that actual salaries can fluctuate based on individual performance, company budgets, and local economic conditions.

Marketing, advertising, and PR professionals in Cape Winelands often require a combination of creative and technical skills. Common skills include proficiency in Adobe Creative Suite, experience with social media platforms, strong written and verbal communication skills, analytical thinking, project management expertise, and an understanding of the latest digital trends. Familiarity with local regulations and laws governing marketing and advertising is also essential.

The region commonly employs marketing, advertising, and PR professionals in various industries, including financial services sector, technology industry, manufacturing sector, tourism industry, and agriculture. Other sectors that may require these skills include retail, education, and healthcare.

Career development opportunities are available across the board, with many professionals opting to specialize in specific areas or move into leadership roles. Typically, entry-level positions can serve as a springboard for junior management or specialist roles, while senior professionals can consider entrepreneurship, consulting, or pursuing advanced degrees in related fields such as marketing, communications, or business administration.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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