| Date | 2024-10-23 |
|---|---|
| Job Title | Digital Marketing Coordinator |
| Employer | Datafin More Information |
| Salary | 0 |
| Category | Sales Marketing |
| Location |
South Africa / South Africa |
Job Summary
Pretoria/Centurion – Gauteng
- Assist with overall digital marketing administration and assist the broader marketing team with general administrative tasks.
- Assist the Finance Department with all B2C Marketing payments-related requests, assist with budget recons and get approval from the relevant line manager for marketing expenses
- Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
- Assist with the management of the digital marketing accounts and tools.
- Conduct research on and assist with implementation of marketing tasks.
- Collaborate with cross-functional teams and assist with retailer requirements for online marketing initiatives.
- Assist with digital marketing projects by creating and compiling Monday.com boards, scheduling check ins, allocating tasks, and sending updates and reminders to team members.
- Assist with the Development and coordination of an end-to-end, full funnel customer journey strategy for dtc and retail.
- Assist with the development of Email Marketing benchmarks and targets.
- Cross functional team collaboration to ensure implementation and optimisation of the customer journeys including briefing the copy, creative and technical teams.
- Support the management of email drip campaigns in Mailchimp and Marketing Cloud by developing and implementing various journeys as needed.
- Format and build emails according to required standards, ensure high quality of emails and follow the appropriate approval process.
- Assist with the scheduling of promotional and ad hoc tactics across platforms.
- Support with rolling any web-related updates and optimizations by creating JIRA tasks and assist with overseeing the implementation with cross-functional teams.
- Support the relationship with the CRO agency to approve recommended optimisations, develop strategic tests and implement suggestions.
- Assist with monitoring hotjar and web analytics to identify possible opportunities for optimisations.
- Assist with conducting keyword research to identify targeted keywords.
- Coordinate the optimisation of published articles so they remain relevant.
- Assist with ensuring that SEO is implemented and that file names and images are correct.
- Assist with identifying opportunities and do outreach for backlinks.
- Utilize analytics tools to support generating insights and reports on customer behaviour and engagement.
- Assist with regular reporting on the performance of email campaigns and customer journeys with insights and key learnings.
- Analyse customer data to identify trends, preferences, and opportunities for improvement.
- Support in regular reporting on web analytics and SEO.
- Collaborate with the relevant teams to provide recommendations on customer journey and conversion rate optimisations.
- Ensure that QMS guidelines are adhered to.
- Ensure that all supporting documents are kept to date.
- Ensure that all processes are kept relevant.
- BCom Marketing Management or related Commerce degree
- Postgraduate
- 2 – 4 years
- Business to Consumer marketing
- Marketing Administration
- Digital Marketing
- Marketing Campaigns – particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.)
- Proficient in Microsoft Suite or Google Suite
- Marketing research / competitor analysis
- Customer Relationship Management (CRM) systems
- Strong analytical skills
- Optimizing lead conversion
- GA4 (Google Analytics 4)
- MailChimp or similar software
- Campaign management
- Customer segmentation
Digital Marketing Coordinator position available in South Africa, South Africa. This job position was posted by Datafin. The job has been posted as a premium ad on 2024-10-23 at 16:09:29 in the Sales Marketing category
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