Ballito: Digital Marketing Assistant posted by HotelJobs

Because every great brand story deserves to be seen, shared and remembered. Hospitality Hire is recruiting for a dynamic hospitality and tourism group seeking a Digital Marketing Assistant to support and grow its digital presence. This is an exciting opportunity for a creative and detail-driven marketing professional who thrives in a fast-paced environment and understands how to translate experiences into engaging digital content. This role is ideal for someone who enjoys blending creativity with analytics, has a strong grasp of digital platforms, and is passionate about building brand visibility across multiple channels. Minimum Requirements – Diploma or relevant qualification in Digital Marketing – Minimum 3+ years experience in a digital marketing role – Strong understanding of SEO principles and best practices – Experience with Google Ads, Google Analytics and Meta platforms – Proficiency across major social media platforms – Strong content creation and copywriting skills – Ability to multitask and meet deadlines in a fast-paced environment – Analytical mindset with strong attention to detail – Willingness to travel locally for content creation when required Key Responsibilities Website Management – Work closely with developers to implement website updates and improvements – Monitor website performance, usability and functionality – Identify and resolve issues to ensure seamless user experience Content Creation & Management – Create engaging content for blogs, newsletters, social media and email campaigns – Capture and curate high-quality content for marketing use – Maintain and organise digital media libraries (photo and video assets) – Plan and manage monthly social media content calendars – Collaborate with designers to produce visually aligned brand content Search Engine Optimisation (SEO) – Conduct keyword research and implement SEO strategies – Monitor website traffic and engagement using analytics tools – Provide insights to improve content performance and user experience – Manage and optimise SEO spend to ensure effective targeting Social Media Management – Create, schedule and publish content across social platforms – Monitor engagement and respond to comments and messages professionally – Ensure consistency in brand tone and messaging across all channels Online Advertising – Assist in planning and executing paid digital campaigns (Google, Meta, YouTube) – Monitor campaign performance and suggest improvements to maximise ROI General Marketing Support – Support the broader marketing team with campaigns and projects as needed – Contribute ideas to enhance brand visibility and digital engagement Why This Role This is an opportunity to join a growing hospitality brand where digital storytelling plays a key role in guest engagement and commercial success. You will gain exposure across multiple platforms, campaigns and creative projects, while working within a collaborative and forward-thinking team. If you are passionate about digital marketing, content creation and building meaningful brand presence, we would love to hear from you.