Job Description
About the Role
The Digital Marketing Manager will be responsible for the development, execution, and continuous optimisation of the digital marketing strategy to support business objectives. This role has full accountability for the performance of the public-facing website, digital campaigns, lead generation, and digital brand presence. The successful candidate will also manage a digital marketing team, oversee agency and vendor relationships, and ensure alignment between digital platforms, customer journeys, and broader business goals.
Key Responsibilities
- Develop and implement an end-to-end digital marketing strategy aligned with business objectives
- Ensure the public-facing website aligns with strategic goals, including managing major launches and future development phases
- Drive SEO, SEM, display advertising, paid and organic social media initiatives
- Identify customer insights and industry trends to enhance digital offerings
- Own website optimisation to improve performance, lead quality, and conversion rates
Requirements
- Completed BCom or BBusSci in Marketing Management (or equivalent)
- 710 years relevant digital marketing experience (industry agnostic)
- Strong proficiency in written and spoken English
- Advanced computer literacy (MS Office, particularly PowerPoint)
Qualifications
Completed BCom or BBusSci in Marketing Management (or equivalent)
Salary & Benefits
No salary information is available as it was not specified in the original job posting.
How to Apply
To apply for this role, please contact Sune Pienaar at Hire Resolve or on LinkedIn. You can also visit the Hire Resolve website: hireresolve.us or email us your CV. We will contact you telephonically in 3 days should you be suitable for this vacancy.
About Marketing / advertising / PR Jobs in Cape Town City Centre
The marketing, advertising, and public relations (PR) industry is a vibrant sector in Cape Town City Centre, with a strong demand for skilled professionals to drive brand awareness, engagement, and reputation management. Typically, this field is represented by various sectors, including financial services, technology, manufacturing, and tourism, among others. Generally speaking, these roles are found across different company sizes, from start-ups to large corporations.
Common salary ranges for marketing, advertising, and PR professionals in Cape Town City Centre can vary widely depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, entry-level positions may expect salaries within the R80 000 – R150 000 per annum range, while senior or executive roles may be within the R250 000 – R500 000+ per annum bracket, although actual figures can vary significantly.
To succeed in this field, common skills include a strong understanding of digital marketing platforms, such as Google Analytics and social media management tools; excellent written and verbal communication skills; creative problem-solving abilities; analytical thinking; project management expertise; and knowledge of industry-specific regulations and best practices. Typically, professionals with experience in content creation, brand development, and campaign strategy are highly sought after.
Many industries commonly employ marketing, advertising, and PR professionals, including financial services firms, technology companies, manufacturing corporations, and tourism operators. Often, these roles involve working closely with cross-functional teams to develop and execute marketing strategies that drive business growth and customer engagement.
For those looking to break into this field or advance their careers, there are many opportunities for development and growth. Typically, common career progression paths include taking on junior or senior roles within an organisation, pursuing specialisms in areas such as digital marketing or brand management, or transitioning into leadership positions. Generally speaking, professionals who demonstrate a strong work ethic, continuous learning, and adaptability are well-positioned to succeed in this dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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