Benoni: Sales Representative – Backhoe Loaders / Backhoe Tractors posted by Fempower Personnel

We are seeking motivated Sales Representatives to join a leading industrial equipment company, specialising in Backhoe Loaders / Backhoe Tractors. This is a hands-on sales role, offering the opportunity to build relationships with customers, promote high-quality equipment, and achieve measurable results in a dynamic market.

Key Responsibilities

• Market and sell a range of heavy machinery, including Backhoe equipment.

• Develop and maintain profitable customer relationships to achieve revenue and margin targets.

• Identify and pursue new business opportunities through prospecting, cold calling, and networking.

• Work closely with customers to understand requirements and provide tailored solutions.

• Assist in proposals, quotes, and customer finance facilitation.

• Inspect machinery prior to delivery and ensure proper documentation, including warranties.

• Collaborate with internal teams to ensure smooth customer experience, including aftersales support.

• Travel to customer sites as required and maintain regular reporting on sales activity.

Required Qualifications & Experience

• Minimum Grade 12 or equivalent.

• Minimum of 5 years overall sales experience, including at least 35 years preferably in industrial or heavy machinery with a focus on backhoe equipment.

• Strong technical knowledge of machinery applications, GET, and undercarriage.

• Valid drivers license.

Ideal Candidate Profile

You are a driven and independent sales professional with excellent negotiation and interpersonal skills. You thrive in a technical, customer-facing role and are confident engaging with middle and senior management. Preparedness to travel and strong business acumen are essential.

Closing Date: Monday, 17 October 2025