Bloemfontein: Hybrid Sales Consultant (On & Off Con) posted by O’Brien Recruitment

April 5, 2026 Jobs in Bloemfontein

O'Brien Recruitment

Free State

FMCG Wholesale

Job Description

We are looking for a result driven Hybrid Sales Executive for our client who is a market leader in the Alcoholic Beverage FMCG Industry.

The Sales Executive position is a key role in the local commercial team and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.

Skills, Experience and Education

Knowledge:

Sales/Marketing principles and practices
Tailored sales procedure principles
Manage execution standards
Knowledge of the liquor industry, particularly On-Trade and Off-Trade

Attributes:

Ability to:
- build positive relationships
- plan, negotiate, execute pouring contracts
- deliver results, overcome difficulties, anticipate the future of the business/work and drive change
- find, implement and disseminate a culture of innovative solutions
- put himself/herself in the consumer* / clients* shoes, understanding their current needs and anticipating the future ones
- take effective decisions balancing market, products, financial and organizational issues
Team player who can work independently
Presentation Skills
Self-Management Skills
Assertiveness
Attention to details
High energy levels and drive

Qualification & Experience:

Matric and completed 3-year sales/marketing qualification would be advantageous
3 years of relevant FMCG experience in sales and marketing
An experienced driver with a Code 08
Experience and knowledge of Formal On and Off

Duties:

Trade Management

Identify and implement new business opportunities
Optimized customer services
Formulation of account reviews and plans
Manage and maintain assets
Plan, execute and attend promotions and activations
Monitor competitor trends
Grow menu listings percentages of the brand portfolio
Build and maintain customer relationships
Increase the brands visibility in venues and outlets as per the guidelines
Anticipate customer needs and develop solutions to meet those needs
Brief and train promoters on the brand guidelines
Monitor sales and depletions for the on-trade and off-trade market

Key Performance Indicators

Customer database built & maintained
Call schedules were developed & maintained
Daily/weekly/monthly planning
Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution)
Promotions, Campaigns, & POSM planned, deployed & tracked
Key Customers are seen as per call schedules
Call execution & order objectives met
Additional opportunities were identified and appropriate action taken
Competitor activities are monitored and actioned against
Customer negotiations are conducted as required
Information systems/tools fully utilized, Sales Force Automation
Authenticity and currency of information maintained
Information security is maintained in accordance with Company Information Protection Policy
KPI progress was maintained
Expenditure is controlled within budget
Reports generated, analyzed, actioned & tracked

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Relationship Building

Customer service ethos implemented
Customer relationships are managed and leveraged
Third-party relationships optimized
Corporate image maintained
Maintain customer needs by solution-orientated
Sales standards maintained

Key Relationships

Internal: Trade Marketing; Marketing; Finance

External: 3rd Party Agencies

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About FMCG Wholesale Jobs in Free State

Working in FMCG (Fast-Moving Consumer Goods) Wholesale positions is a dynamic and fast-paced field, particularly in the Free State region of South Africa. Typically, this industry experiences steady growth due to an increasing demand for convenient and affordable consumer goods. As a result, job seekers can expect a competitive job market with various opportunities available.

Generally, salaries for FMCG Wholesale roles in the Free State fall within broad ranges, often depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start at R200 000 – R350 000 per annum, while more senior roles can range from R500 000 – R800 000 or more, depending on individual qualifications and performance. It’s essential to note that these figures are only rough estimates and can vary significantly.

Common skills required for FMCG Wholesale roles include strong communication and negotiation abilities, as well as a basic understanding of logistics and supply chain management. Typically, candidates with experience in retail or wholesale environments, as well as those familiar with the local market, have an advantage in securing positions. Other valuable skills may include data analysis, inventory management, and a working knowledge of accounting principles.

View Job Cape Town: Financial Manager posted by O'Brien Recruitment

Many FMCG Wholesale roles are found in various industries, including financial services sector, technology industry, manufacturing sector, and food processing. The finance sector is often a major employer of these roles, as companies within this sector frequently require distributors to manage their day-to-day operations. Other sectors also provide opportunities for career advancement, making it an attractive field for job seekers looking to develop their skills.

Career development in FMCG Wholesale is generally linear, with entry-level positions providing a solid foundation for progression into more senior roles. Typically, candidates can expect opportunities for training and professional development, as well as a clear path for career advancement within the company or industry. With experience and the right skills, job seekers can look forward to taking on leadership roles or transitioning into other areas of the business.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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