Cape Town: Brand Manager posted by Talent Acquisition Consulting

An exciting opportunity has become available for an experienced and passionate Brand Manager to join the dynamic marketing team of a global premium FMCG leader. This role offers the chance to work on a category-leading product portfolio with strong international equity, and to contribute to both short-term results and long-term brand strategy in the South African market.

Position Purpose:

This role is responsible for developing and executing brand strategies that drive sustainable sales growth and profitability. You will translate global brand positioning into impactful local market strategies, lead cross-functional initiatives, and collaborate with key internal and external stakeholders to bring your vision to life in trade, communication, and innovation.

Brand Strategy & Execution

• Lead 3+ year brand planning and align local strategy with global guidelines.

• Build and execute annual marketing and A&P plans that support brand equity and sales targets.

• Own the full marketing calendar and campaign execution in partnership with agencies and commercial teams.

• Conduct trade visits and consumer research to stay close to shopper behaviour and insights.

Commercial and P&L Management

• Take ownership of the brand portfolio P&L in conjunction with the line manager.

• Manage SKU optimisation, pricing strategy, and pack development for profitability.

• Collaborate with Trade Marketing, Key Accounts, and Controlling teams to convert brand strategy into commercial wins.

Leadership & Collaboration

• Present brand strategies and new initiatives to senior management and global stakeholders.

• Work cross-functionally across departments including Sales, Supply Chain, Finance, and Global Marketing.

• Support team learning and actively contribute to a high-performance, idea-driven culture.

Who Were Looking For:

• Completed Bachelor’s or Masters degree in Marketing, Business, or related field.

• 35 years’ experience in brand marketing within a leading FMCG company.

• Strategic thinker with strong project management, organisational and communication skills.

• Passionate about consumer trends and insight-led brand development.

• Confident, driven and collaborative team player who thrives in a fast-paced environment.

• Strong analytical ability and commercial acumen.

• Proficiency in Microsoft Office and familiarity with tools like IRI or Nielsen.

Key Competencies:

• Entrepreneurial mindset and growth orientation

• Strong presentation and negotiation skills

• Attention to detail and executional excellence

• Ability to manage complexity and competing priorities

• Adaptable and solutions-oriented

This is an excellent opportunity for a brand builder with a global mindset and local agility, ready to make an impact in a premium category.