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Cape Town City Centre: Digital Marketing Specialist

Digital Marketing Specialist

Posted on 2025-02-05

Job Summary

Digital Marketing Specialist Location: Rondebosch, Cape Town

Salary:

R300k – R360k per annum

Requirements:

Relevant Tertiary Qualification in Digital Marketing 2 years’ experience in digital marketing, with a focus on pro bono and paid marketing campaigns and ad platforms. Experience / Interest in working in a nonprofit, or fundraising environment is essential Multimedia content creation experience (videography and photography) for digital platforms. Proficiency in Google ads, display/YouTube campaigns, Meta, Twitter, TikTok, SEO, website, and other ad platforms. Experience with WordPress is an advantage Strong experience in brand, content marketing, and campaign management. Solid understanding of digital resources and web data. Excellent time management and project management skills with the ability to manage and prioritise multiple projects in a fast-paced, deadline-driven environment. Strong collaboration skills with the ability to navigate various stakeholders and teams.

Responsibilities:

Digital strategy development and execution Create and implement a digital marketing strategy to boost brand awareness Set clear, measurable objectives for online campaigns to grow engagement, donations, and awareness. Identify target audiences and develop tailored campaigns to effectively reach segmented donors. Identify and recommend the most effective digital channels for various campaigns. Stay updated on the latest digital marketing trends and best practices to enhance brand awareness and drive ROI, supporting the team in achieving brand and fundraising goals by implementing new technology. Content creation and management Work with the copywriter to conceptualise and create multimedia content (articles, videos, graphics) for digital platforms Manage social media channels, including content planning, posting, engagement, and monitoring. Communicate with followers, respond to queries professionally and promptly, and manage customer engagement. Create and optimise email marketing campaigns, with attention to segmentation, messaging and design. Website management and SEO Oversee website updates and improvements, ensuring information accuracy and a seamless user experience. Implement SEO best practices to drive organic traffic and improve search engine rankings. Collaborate with internal and external stakeholders to enhance website functionality and user experience. Data analysis and reporting Track and analyse key performance indicators (KPIs) across digital platforms, such as engagement rates, click-through rates, conversion metrics, and donor acquisition costs. Use data to measure campaign ROI and adjust/develop strategies accordingly. Generate reports demonstrating campaign impact and opportunities for growth or improvement. Paid digital advertising Plan and manage paid digital ads to drive goals like brand building or fundraising. Regularly assess paid campaigns` ROI to ensure alignment with budget and impact expectations. Track and manage advertising budgets, process incoming advertising invoices, and compile advertising reports.

Digital Marketing Specialist position available in Cape Town Region, Cape Town City Centre. This job position was posted by . The job has been posted on 2025-02-05 in the Marketing Advertising Pr category

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Salary Market Related

Job Summary

Minimum requirements for the role: Must have a bachelors degree in marketing, communications, or a related field Minimum 4 years experience in digital marketing, with a proven track record of successful campaigns Proficiency in digital marketing tools such as Google Ads, Google Analytics etc. is essential Knowledge of HTML/CSS or any web-based website creation tool and web development principles is advantageous Must have a strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing Excellent writing, communication, and analytical skills as well as the ability to work independently and manage multiple projects simultaneously Must have strong attention to detail and ability to work in a fast-paced environment The successful candidate will be responsible for: Developing and executing digital marketing strategies to meet company objectives. Identifying target audiences and planning digital campaigns that engage, inform, and convert. Collaborating with the marketing team to align digital strategies with overall marketing goals. Aligning and collaborating with relevant managers regarding department marketing targets and strategies. Creating, curating, and managing content for various digital platforms, including social media, blogs, and email campaigns. Optimizing content for SEO and user engagement. Working with designers to create visually appealing graphics and videos. Conducting keyword research and implementing SEO best practices. Managing PPC campaigns, including Google Ads, etc. Monitoring and analyzing campaign performance and adjusting strategies accordingly. Developing and managing social media content calendars. Executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Engaging with followers, responding to comments, and fostering community growth. Managing website content and website feel according to corporate identity. Designing and implementing email marketing campaigns to nurture leads and retain customers. Segmenting email lists and personalizing email content to improve engagement. Tracking and analyzing email campaign performance. Monitoring and reporting on digital marketing metrics using tools like Google Analytics, HubSpot, and social media analytics platforms. Providing actionable insights to improve future campaigns. Preparing weekly, monthly, and quarterly reports for senior management. Planning, executing, and optimizing paid advertising campaigns on platforms like Google, Facebook, LinkedIn, and others. Monitoring ads spend and ROI to ensure budget efficiency. Coordinating with external agencies and freelancers as needed. Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates

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