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Cape Town City Centre: Digital Marketing Specialist

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Job Description

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our UK-based team. As a creative and detail-oriented digital marketer with a passion for social media and brand storytelling, you will manage content and campaigns across multiple platforms, ensuring each client’s brand stands out in the optical sector.

Key Responsibilities

  • Create and schedule content across Facebook, Instagram, and Google Business Profile
  • Write SEO-optimised, platform-specific copy in British English
  • Ensure all visual content meets 1080 x 1350 formatting standards
  • Manage community interactions with empathy and professionalism
  • Follow specific brand guidelines, including tone and tailored hashtag use

Requirements

  • Minimum 12 years’ experience in digital marketing or social media management
  • Outstanding written English with a strong grasp of British grammar and tone
  • Detail-driven with excellent formatting and proofreading skills
  • Confident using social media scheduling and content tools
  • Positive, proactive, and open to learning from challenges
  • Strong communicator who works well with remote teams

Qualifications

No formal education or certifications are required for this role.

Salary & Benefits

The salary range for this position is R26,000 – R36,000 per month.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing / advertising / PR Jobs in Cape Town Region

In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.

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Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.

Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.

The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.

Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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