Job Description
About the Role
We are seeking a highly skilled SEO Specialist to join our team in Cape Town City Centre. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive SEO strategies that drive brand visibility and lead generation.
Key Responsibilities
- Develop and execute SEO strategies, including keyword research and optimization roadmaps
- Optimize content and digital presence to boost AI and LLM brand references
- Collaborate with web developers on technical SEO requirements
- Create and optimize SEO-friendly blogs, landing pages, and social media content
- Maintain brand voice and ensure content drives engagement and authority
- Monitor search rankings, website traffic, user engagement, and AI-specific mentions
- Produce actionable reports and insights to maximize visibility and lead generation
- Analyze competitor performance and identify market trends and opportunities
Requirements
- Diploma or Bachelors in Marketing, Digital Marketing, Communications, or related field
- SEO or digital marketing certifications are a plus
- 35 years experience managing SEO strategy, content optimization, and copywriting
- Strong copywriting skills and experience with CMS platforms, analytics tools, and social media content
- Proven ability to improve organic search visibility and generate high-quality leads
- Analytical mindset, innovative thinking, and ability to work independently
Qualifications
- Formal education/certifications mentioned in the requirements section.
Salary & Benefits
- Salary information not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About IT / Computing / Software Jobs in Cape Town Region
The IT and computing industry in the Cape Town region is generally thriving, with a strong demand for skilled professionals in fields such as software development, data analytics, and cybersecurity. Typically, these roles are found across various sectors, including technology, finance, healthcare, and education. As a result, career opportunities in this field are often diverse and abundant.
In terms of salary ranges, it’s common to find IT and computing professionals earning between R400 000 to R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. However, please note that these figures are broad estimates and may vary significantly based on individual circumstances. For instance, senior roles or those in larger companies tend to command higher salaries, while entry-level positions may be lower.
Common skills required for IT and computing roles include proficiency in programming languages such as Java, Python, or C++, experience with software development methodologies like Agile or Scrum, knowledge of data structures and algorithms, and familiarity with cloud computing platforms. Additionally, many employers also value skills such as data analysis, problem-solving, and communication.
The technology industry is a significant sector that employs IT professionals in Cape Town, followed by the financial services and manufacturing sectors. Other industries that commonly require these roles include education, healthcare, and government.
For those looking to advance their careers in IT and computing, there are various opportunities for professional development. Typically, this involves obtaining relevant certifications, such as CompTIA or Cisco, and staying up-to-date with industry trends through online courses or workshops. Many employers also provide training and mentorship programs to support employee growth. With experience and continuous learning, it’s possible to move into senior roles or specialise in a particular area of expertise.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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