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Cape Town: Direct Sales Account Manager (Digital marketing) posted by SET Consulting

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Job Description

Direct Sales Account Manager

Market-related Package

Cape Town

Cape Towns most-loved radio station, is seeking a dynamic and results-driven Direct Sales Account Manager to join our energetic team. This is an exciting opportunity for a polished, professional, profit-oriented sales professional who thrives on building strong relationships, exceeding targets, and contributing to the growth of a leading media brand.

Key Responsibilities:

  • Meet and exceed monthly, quarterly, and annual sales targets.

  • Prospect and convert leads into weekly sales opportunities.

  • Sell available advertising airtime in line with the Sales Policy.

  • Achieve weekly agreed-upon call rates.

  • Prepare and document proposals and presentations to support the sales process.

  • Prepare accurate airtime schedules and ensure all booking documentation is completed.

  • Source, brief, and facilitate all required campaign elements.

  • Communicate briefing documents accurately and timeously to all stakeholders and departments.

  • Track and monitor campaigns from start to finish.

  • Apply training knowledge to improve effectiveness and efficiency.

  • Conduct relevant pre-call research and planning.

  • Provide the Sales Manager with regular activity reports on meetings, sales, and pipeline business.

  • Use media surveys and marketing tools to drive sales strategies.

  • Implement workflow processes and procedures effectively.

  • Execute administrative functions including credit applications, account updates, and contract authorisation.

  • Maintain consistent CRM system updates.

Minimum Requirements:

  • National Sales and Marketing diploma or equivalent.

  • Strong knowledge of marketing and sales techniques.

  • Proven track record of generating business from SMMEs to large corporates.

  • Experience in sales support and promotions is essential.

  • Dedication to customer service excellence.

  • Own vehicle, valid South African drivers licence, and ability to travel as part of daily work.

  • Radio experience is highly advantageous.

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