Cape Town: Group Digital Marketing Manager posted by Deka Minas (Pty) Ltd
Posted on 2025-07-26 00:00:00
| Employer | Deka Minas (Pty) Ltd |
|---|---|
| Category | Other IT/Computer |
| Location | Western Cape / Cape Town |
Job Summary
We are looking for a Digital Marketing Manager with a big appetite to learn to join our team of experts and help us develop and support digital transformation strategies for our clients. The selected candidate will be responsible for managing performance marketing campaigns, social media and overall digital marketing activities of the Group. Candidates should demonstrate expertise in advertising management skills, Digital technical marketing, Performance marketing, social media Strategy.
Responsibilities
- Plan and manage all digital acquisition activities (for mobile app and website), directing our media agency and specialist teams using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple vendors (Media agencies, Dev teams and internal stakeholders) and third-party trackers to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create A-B test campaigns with the media agency to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
- Formulate and Implement Digital Marketing strategies and Campaigns
- Co-ordinate Group digital Marketing Reporting.
- Lead the Social Strategy, Performance Marketing agenda and Digital marketing implementation.
- Well versed in technical back end processes, tooling, structures and management
Requirements
- Bachelor’s degree (or higher) in any related field with a strong quantitative background.
- Proven working experience in digital marketing (Min 5 years), and extensive experience in managing digital marketing at technology companies (such as e-commerce, FinTech, Banking, etc)
- Digital Media Agency Experience essentail
- Proficient in Strategy with regards to digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok Ads, etc.
- Have experience in planning and managing Ad Networks for acquisition campaigns.
- Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
- Experience in setting up platform integration (for mobile app and website) with third parties (Google, Meta, Adjust, Looker studio, etc) for campaign set-up and tracking purposes.
- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
- Have a good understanding of mobile attribution tools (e.g. Firebase, Facebook SDK and Adjust).
- Understand the basics of mobile app install fraud methods and its monitoring tool.
- Have a Good understanding of Google Analytics 4.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Being able to generate meaningful reports using tools such as Google Looker Studio.
- Experience in handling programmatic ad buying would be a plus.
Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Other IT/Computer Jobs
Browse Deka Minas (Pty) Ltd Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Cape Town: Mobile Technician posted by BCE Foodservice Equipment
Overall purpose of the job To produce the required labour hours through maintenance and repair work, in accordance with the Company quality and efficiency...
View Job
Mobile Technician
Cape Town: New Business Development posted by Kontak Recruitment
New Business Development - Plastic and Packaging JB5332 Cape Town, Western Cape R25 000 - R40 000 CTC per month plus commission PermanentFully remote Join a...
View Job
New Business Development
Cape Town: Senior Project Manager (Electrical) posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelors Degree or Diploma in Electrical Engineering or Construction.Must have 8-10 years of...
View Job
Senior Project Manager (Electrical)
Cape Town: Senior Site Agent posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelors Degree or Diploma in Electrical Engineering or Construction.Must have a Trade Test...
View Job
Senior Site Agent
Cape Town: Professional Transportation Engineer posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelor of Science Degree or a Bachelor of Technology Degree in EngineeringMust be registered...
View Job
Professional Transportation Engineer
Cape Town: Professional Bridge Design Engineer posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelor of Science Degree in Civil Engineering.Must be registered with ECSA as a Professional...
View Job
Professional Bridge Design Engineer
Cape Town: Professional Engineer (Roads & Municipal Services) posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelor of Science Degree or a Bachelor of Engineering Degree in Civil Engineering.Must be...
View Job
Professional Engineer (Roads & Municipal Services)
Cape Town: Warehouse Checker posted by ROSS Verification Services
Warehouse checkers need for the Cape Town area.Must have a minimum of 2 years warehousing experience. Must have matric with Maths.
View Job
Warehouse Checker
Cape Town City Centre: Sales Representative (Chemical Industry)
Requirements Female applicants only Experience in the Technical Chemical Industry Strong sales and negotiation skills Self-motivated, independent, and a...
View Job
Sales Representative (Chemical Industry)
Cape Town City Centre: Senior SAIPA Accountant
Minimum Requirements Must have a minimum of 2 years experience as a SAIPA Registered Accountant in the Financial Services Industry Bcom Accounting Relevant...
View Job
Senior SAIPA Accountant
Cape Town City Centre: Software Engineer
Were seeking a talented and motivated Software Engineer to join our dynamic team and help build cutting-edge applications that make a real impact. Key...
View Job
Software Engineer
Cape Town: Personal Assistant (PA) – Urgently Needed posted by Epiglo PTY LTD
Medicore situated in Constantia is seeking an exceptional Personal Assistant to provide comprehensive support to a dynamic professional businessman active...
View Job
Personal Assistant (PA) – Urgently Needed
Cape Town: Office Administrator posted by Private
Office AdministratorJob SummaryWe seek a detail-oriented and organized Office Administrator to join our team. This permanent position is based in...
View Job
Office Administrator
Western Cape: Autos Press & Plating Team Leader – Maitland, Cape town posted by Paqueta Personnel
My client, a leading Manufacturing Company based in Maitland, Cape Town requires a competent and experienced Autos Press and Plating Team Leader to join...
View Job
Autos Press & Plating Team Leader – Maitland, Cape town
Cape Town: External Sales Rep – Urgently needed posted by Africote
External Sales Rep RequiredArea Paarden Eiland Cape TownSalary To be discussed Permanent position We are a well-established Paint, Plaster and screed...
View Job
External Sales Rep – Urgently needed
Cape Town: Regional Technical Support Specialist – Capital Equipment posted by The Recruitment Guy
An experienced REGIONAL TECHNICAL SUPPORT SPECIALIST is required for permanent employment based in Cape Town Western Cape region.To be the technical...
View Job
Regional Technical Support Specialist – Capital Equipment
Cape Town City Centre: Transfers Conveyancing Secretary
Key Requirements Minimum 2 years of experience for Junior candidates and 5 years for Senior candidates in a conveyancing-related role Proven ability to...
View Job
Transfers Conveyancing Secretary
Cape Town: Junior Administrator – Urgently Needed posted by Nu-Line Elevator Maintenance
Nu-Line Elevator Maintenance is looking for a Junior Administrator to join our team in Killarney Gardens, Cape Town. If youre passionate about learning and...
View Job
Junior Administrator – Urgently Needed
Cape Town City Centre: AUTO ELECTRICIAN – COMMERCIAL TRUCKS (CAPE TOWN)
Minimum Requirements Diesel Auto Electrician Trade Certificate Minimum 5 years experience in a similar role Valid Code 1014 Drivers License with PrDP...
View Job
AUTO ELECTRICIAN – COMMERCIAL TRUCKS (CAPE TOWN)
Cape Town: Operations Administrator posted by AJ Roodt Consulting (Pty) Ltd
Position available for an experienced Administrator to handle daily admin and operations functions.Candidates must have previous working experience in the...
View Job
Operations Administrator
Cape Town: Accountant – Urgently Needed posted by Epiglo PTY LTD
A dynamic pharmaceutical company in Constantia, Cape Town is seeking a highly organised and detail-oriented Accountant to join our growing team. The ideal...
View Job
Accountant – Urgently Needed
Cape Town City Centre: Senior Human Resources Business Partner
Purpose of the Role The Senior Human Resources Business Partner HRBP will be responsible for translating group and functional strategy into actionable human...
View Job
Senior Human Resources Business Partner
Cape Town City Centre: Technical Sales Representative (Granular Fertilizers & Biostimulants) – Western Cape
Are you passionate about agriculture and eager to help farmers succeed? Join my clients dynamic team leading the way in granular fertilizers and...
View Job
Technical Sales Representative (Granular Fertilizers & Biostimulants) – Western Cape
Cape Town City Centre: Technical Buyer Ref: 3884
Youll need Matric engineering qualifications are advantageous, as well as 3 5 years experience in the FMCG Transportation sectors in a technical...
View Job
Technical Buyer Ref
Cape Town City Centre: Accounts Payable Controller
Are you a detail-oriented professional with a passion for numbers and a knack for managing supplier relationships? Were searching for a proactive and...
View Job
Accounts Payable Controller