Cape Town: Group Digital Marketing Manager posted by Deka Minas (Pty) Ltd
Posted on 2025-05-01 00:00:00
| Employer | Deka Minas (Pty) Ltd |
|---|---|
| Category | Other IT/Computer |
| Location | Western Cape / Cape Town |
Job Summary
We are looking for a Digital Marketing Manager with a big appetite to learn to join our team of experts and help us develop and support digital transformation strategies for our clients. The selected candidate will be responsible for managing performance marketing campaigns, social media and overall digital marketing activities of the Group. Candidates should demonstrate expertise in advertising management skills, Digital technical marketing, Performance marketing, social media Strategy.
Responsibilities
- Plan and manage all digital acquisition activities (for mobile app and website), directing our media agency and specialist teams using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple vendors (Media agencies, Dev teams and internal stakeholders) and third-party trackers to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create A-B test campaigns with the media agency to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
- Formulate and Implement Digital Marketing strategies and Campaigns
- Co-ordinate Group digital Marketing Reporting.
- Lead the Social Strategy, Performance Marketing agenda and Digital marketing implementation.
- Well versed in technical back end processes, tooling, structures and management
Requirements
- Bachelor’s degree (or higher) in any related field with a strong quantitative background.
- Proven working experience in digital marketing (Min 5 years), and extensive experience in managing digital marketing at technology companies (such as e-commerce, FinTech, Banking, etc)
- Digital Media Agency Experience essentail
- Proficient in Strategy with regards to digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok Ads, etc.
- Have experience in planning and managing Ad Networks for acquisition campaigns.
- Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
- Experience in setting up platform integration (for mobile app and website) with third parties (Google, Meta, Adjust, Looker studio, etc) for campaign set-up and tracking purposes.
- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
- Have a good understanding of mobile attribution tools (e.g. Firebase, Facebook SDK and Adjust).
- Understand the basics of mobile app install fraud methods and its monitoring tool.
- Have a Good understanding of Google Analytics 4.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Being able to generate meaningful reports using tools such as Google Looker Studio.
- Experience in handling programmatic ad buying would be a plus.
Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Other IT/Computer Jobs
Browse Deka Minas (Pty) Ltd Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Cape Town: DevOps Engineer (Support) posted by Construct Executive Search
Applicants must have the following requirementsMust have a Matric Certificate.Must have 6-8 years of experience as a DevOps Engineer in a software...
View Job
DevOps Engineer (Support)
Northern Suburbs: BOILERMAKERS – Based In Cape Town posted by Tom Nel Recruitment
Leading Progressive Manufacturing company seeks a number of Boilermakers urgently for six month contracts.Key experience of 3-5 Years post apprenticeship...
View Job
BOILERMAKERS – Based In Cape Town
Cape Town: Junior Accountant posted by Africa Thinking Management Solutions
Job Advertisement Junior AccountantLocation Cape Town -Observatory Company Africa Thinking Management SolutionsAfrica Thinking Management Solutions is...
View Job
Junior Accountant
Eastern Cape: Town Planner (JB5167) posted by Kontak Recruitment
Town Planner JB5167 Chintsa, Eastern CapeCompensation Range R40 45 000 CTC per month Negotiable Category EngineeringLead zoning, rezoning, and land use...
View Job
Town Planner (JB5167)
Cape Town: Roof sheeter – Urgently Needed posted by Batt Master Roofing and Guttering
Roof sheeter needed Must be able to remove and install roof sheets etc and waterproofing for maintenance company Work in fascias as wellWork experience a...
View Job
Roof sheeter – Urgently Needed
Cape Town: Sales Administrator – IT Industry posted by The Vocation Station
Are you a proactive and detail-oriented professional with a knack for client service and relationship management in the IT Distribution space? Were looking...
View Job
Sales Administrator – IT Industry
Cape Town: Junior System Support Engineer posted by The Vocation Station
Are you an enthusiastic IT professional with a passion for delivering top-notch support to diverse customers? Our client is looking for a Remote Support...
View Job
Junior System Support Engineer
Cape Town: Electrical Engineer – Building Services posted by Business Recruitment Services
This role requires collaboration with multidisciplinary teams and clients to deliver fit-for-purpose solutions that surpass industry best practices and...
View Job
Electrical Engineer – Building Services
Cape Town: Intermediate SHERQ Officer posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelors Degree or National Diploma in Safety Management or Occupational Health and Safety. Must...
View Job
Intermediate SHERQ Officer
Cape Town: Business Development Manager – Urgently Needed posted by One Source ICT
One Source ICT is an innovative technology company specializing in Information and Communication Technology ICT solutions. With a focus on excellence and...
View Job
Business Development Manager – Urgently Needed
Cape Town: Senior Construction Contracts Manager posted by Construct Executive Search
Applicants must have the following requirementsMust have a Bachelors Degree or Diploma in Building or Civil Engineering.Must be registered with SACPCMP as a...
View Job
Senior Construction Contracts Manager
Cape Town: IT Manager – Urgently needed posted by Edelson & Associates
IT Manager Cape Town R45000 NEG Working Knowledge of Microsoft Admin Centres and Licensing. Knowledge of SQL database Management. Also on site...
View Job
IT Manager – Urgently needed
Cape Town: QUANTITY SURVEYORS posted by Furipoint pty,ltd
Furipoint is excited to announce that we are currently expanding our team and are looking for highly motivated and skilled professionals to fill the...
View Job
QUANTITY SURVEYORS
Cape Town: SITE AGENT posted by Furipoint pty,ltd
Furipoint is excited to announce that we are currently expanding our team and are looking for highly motivated and skilled professionals to fill the Site...
View Job
SITE AGENT
Cape Town City Centre: Food Safety and Quality Manager
Our client seeks a proactive manager who isnt afraid to roll up their sleeves and dive into the work. They are a close-knit, family-style business, not a...
View Job
Food Safety and Quality Manager
Cape Town City Centre: Industrial Engineer
SSubs R 40000 - neg Industrial Engineer needed for a packaging production company Tertiary qualification in industrial engineering. At least 18 months of...
View Job
Industrial Engineer
Cape Town City Centre: Resident Engineer
Qualifications and Requirements BScBTech in Civil Engineering Registered with ECSA as a Professional Civil TechnologistCivil Engineer Minimum 15 years Post...
View Job
Resident Engineer
Cape Town City Centre: Head of Operations – Commercial Focus for Import/Export Manufacturing
PURPOSE Overall responsibility for the management of the procurement, logistics and technical compliance functions of our client, in support of revenue...
View Job
Head of Operations – Commercial Focus for Import/Export Manufacturing
Cape Town City Centre: Structural Engineer
Minimum Requirements Bachelors degree in civil engineering BScBeng or BTech in Structural Engineering Professional registration with ECSA is required...
View Job
Structural Engineer
Cape Town City Centre: IT Infrastructure L2 Engineer
About the Company Our client is a global leader in IT services and technology , headquartered in the UK with 25 years of industry expertise . They are...
View Job
IT Infrastructure L2 Engineer
Cape Town City Centre: Property Service Manager
About Us Maintenance management of building services, all mechanical, electrical, structural, and civil aspects of each asset within the official investment...
View Job
Property Service Manager
Cape Town City Centre: Cost Controller | The Silo Hotel
The Cost Controller at The Silo Hotel is responsible for managing the pricing structure and stock management systems at the hotel, in order to improve...
View Job
Cost Controller | The Silo Hotel
Cape Town City Centre: Project Manager
What Youâll Do Plan, execute, and oversee property renovation, upgrade, and development projects Manage project timelines, budgets, and resources to ensure...
View Job
Project Manager
Cape Town City Centre: Electrical Technician
Responsibilities Technical audits on properties. Examine under recoveries from a technical perspective. Make technical drawings of metering reticulation of...
View Job
Electrical Technician
Cape Town City Centre: Corporate Assistant
Key Responsibilities Manage corporate travel bookings, including flights, accommodation, and visas. Assist in marketing activities event coordination,...
View Job
Corporate Assistant