Cape Town: Marketing Coordinator posted by AtripleA recruitment & temps

Job Description:
The Client contact centre is responsible for the inbound telephonic servicing of the individual policyholder and brokers with the aim of providing a first call resolution experience, while maintaining a high standard of customer service. They also respond to claim related queries and correspondence received.

Key Responsibilities and Duties:
The duties briefly listed below will be subject to amendment from time to time as required based on discussions with your manager
• Provide general support to the marketing team in day-to-day activities.
• Assist in coordinating marketing initiatives across various platforms, including digital, print and social media. Help manage marketing materials, ensuring they are up-to-date and accessible.
• Support the organisation of events such as webinars, workshops, and promotional events.
• Assist with event logistics, including coordinating with vendors, managing RSVPs, and preparing materials.
• Handle administrative tasks such as scheduling meetings, managing calendars, and organising marketing files and documents.
• Assist in managing the company’s social media accounts and website updates.
• Conduct basic market research to help identify trends and potential opportunities.
• Assist in collecting and organising data for analysis to support marketing strategies.
• Work closely with other departments such as sales, customer service, and admin to support integrated marketing efforts.
• Communicate with external partners and vendors to coordinate marketing activities.

More detailed Key Responsibilities:
Social Media Marketing:
• Assist in executing strategic social media calendar. (Facebook, Instagram, LinkedIn, Google Business and YouTube)
• Assist in gathering information and materials needed for content creation.
• Create artwork and copy for posts and publish timeously.
• Ensure brand and legal compliance approval is obtained.
• Manage promoted posts in terms of timing, targeting and budgets for brand awareness.
• Obtain client consent and compile client reviews for publishing to social media.Online Paid Campaigns (PPC):
• Assist in campaigns in terms of artwork creation and copywriting.Content Creation:
• Drive online content creation efforts from various stakeholders within the company.
• Proactive article and blog writing and distribution.
Reporting:
• Collect reports and monitor requirements for performance tracking on social media and paid campaigns.
• Analyse data from various platforms including Google Analytics, social media
dashboards, Google Tag Manager, etc.
Continuous:
• Competitor research in terms of marketing activities.
• Research local and international marketing trends.
• Continuous research on new marketing technology, developments and opportunities.

Qualifications and experience:
• 3 – 5 years of digital marketing experience.
• Digital Marketing qualification.
• Experience in the financial services industry (advantageous)
• Strong understanding of POPIA, advertising and FSP compliance regulations is a plus.
• Proficient expertise in:
o Facebook and Instagram
o Meta Ads Manager
o Meta content creator
o LinkedIn
o Google Business
o Canva
o Microsoft 365
o Adobe Pro
o GA4
o Google Ads
o Google Search Console
o Google Tag Manager
o Looker Studio

Competencies:
• Self-managed
• Strategic thinker
• Interpersonal skills
• Strong writing skills
• Analytical
• Creative and adaptable
• Communication skills – verbal, written as well as presentation skills
• Self-motivated
• Commercial awareness
• Client orientated
• Attention to detail
• Project management skills.

To apply, please submit your CV, as well as your latest payslip, to *****@*****.co.za