Cape Town: Marketing Executive posted by Mindmatch Consulting

This is a full-time role involving a combination of developing and executing comprehensive marketing strategies, including market research, campaign creation, content development, and social media management, to enhance brand awareness, customer engagement, and drive sales growth, while aligning marketing efforts with overall business objectives.

Essential Criteria:

• Minimum of 12 months Marketing experience.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing strategies and platforms.
• Excellent analytical and data-driven decision-making skills.
• Creative thinking and content development abilities.
• Exceptional communication and presentation skills.
• Proficiency in marketing automation tools and CRM systems (HubSpot).

Responsibilities:

Strategic Planning:

• Conduct market research to identify target audiences and understand their needs and preferences.
• Develop and implement comprehensive marketing plans aligned with company goals.
• Set marketing budgets and track performance against key metrics.

Campaign Management:

• Create and manage marketing campaigns across various channels including digital, social media, print, and events.
• Develop compelling marketing materials such as website content, email newsletters, social media posts, and promotional copy.
• Monitor and analyse campaign performance to optimise strategies and maximize ROI.

Brand Building:

• Maintain brand consistency across all marketing communications.
• Develop and execute brand awareness initiatives to elevate company image.
• Manage brand reputation through initiative-taking communication strategies.

Digital Marketing Expertise:

• Manage and optimize website content and SEO strategies.
• Oversee social media marketing campaigns across various platforms.
• Utilize paid advertising channels like PPC and display ads to reach target audiences.

Collaboration and Communication:

• Work closely with cross-functional teams including sales, product development, and design to align marketing efforts.
• Present marketing plans and campaign results to senior management.
• Build relationships with external partners and vendors