Who are we: An adventurous safari group offering luxury adventures in the vast wildernesses of Africa
Who are we looking for: A Brand Manager with at least 10 years work experience, good project management skills, previous experience managing a luxury brand and who has an interest in conservation.
What will you do:
- Own and be responsible for the brand: performance, strategy, creative, outputs and reporting.
- Ensuring quality and consistency of all outputs
- Creating and managing a budget, in collaboration with the Marketing Director
- Implementation of agreed upon and devised strategy
- Drive revenue generation for the brand, opening up new channels for growth
- Consolidating all marketing activities into a unified approach both B2B and B2C
- Management of Sales & Marketing integrated system eg. Zoho Marketing Hub
- Ensuring a consistent brand identity across all touch points
- Drive brand outputs with the internal team and agency partners
- Driving database growth with consistent communication strategy
- Digital marketing
- Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc
- Print media development and implementation
- With an eye for great design, work closely with design partners to brief and deliver excellent creative design outputs that are on brand
What will you need:
- Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management
- Experience in Luxury Hospitality
- Experience in Conservation (advantageous)Passion for philanthropy
- Minimum 10 years working experience
- Experience in both B2B and B2C marketing
- Experience in digital and print marketing, content marketing, and social media marketing
- Ability to be strategic and have creative judgement
- Ability to derive analytical insights and actions from marketing metrics
- Strong project management skills
- An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook
Marketing Manager position available in Western Cape, Cape Town. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2025-01-31 at 13:20:19 in the Professions category
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