Job Description
Portfolio Strategy Development:
Lead the creation and execution of a holistic marketing strategy that encompasses all
Products / services within the portfolio.
Align marketing objectives with business goals to drive growth and market share.
Agency Management:
Oversee the relationship with external marketing agencies, ensuring their work aligns with
strategic vision and delivers the desired results.
Negotiate contracts, set clear expectations and monitor performance metrics.
Operational Efficiency:
Leverage operations background to streamline marketing processes, improve workflow
efficiency and ensure optimal use of resources.
Implement best practices in project management and process improvement.
Budget Management:
Develop and manage the marketing budget, ensuring all activities are cost-effective and deliver a strong return on investment.
Monitor expenditures and report on financial performance.
Campaign Planning and Execution:
Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, print and events.
Ensure consistent messaging and branding.
Market Research and Analysis:
Conduct market research to stay informed on industry trends, menu trends, customer insights and needs, and competitor activities.
Use insights to inform marketing strategies and identify growth opportunities.
Team Leadership:
Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Set clear objectives, provide regular feedback, and support professional development.
Performance Measurement:
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing
initiatives.
Use data-driven insights to optimize campaigns and strategies.
Cross-Functional Collaboration:
Work closely with operations teams, product menu development, new business development, human resources, and all other functionaries to ensure marketing initiatives are aligned with business goals and operational capabilities.
Reporting:
Prepare and present regular reports to senior management on marketing performance, operational achievements, and areas for improvement.
Requirements:
Matric / Grade 12
Bachelor’s degree in marketing, Public Relations, or a closely related field
At least 5 years’ management experience in Marketing
Experience in hospitality or restaurant marketing management will be an advantage
Proficient in Microsoft Office (Excel and PowerPoint a must)
Strong oral and written communication skills
Proficiency with digital data analysis tools
Strong analytical, organizational and creative thinking skills
Excellent communication, interpersonal and customer service skills
The ability to understand and follow company policies and procedures
The ability to work under pressure and travel extensively
Understanding of the selling process
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Western Cape
The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.
The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.
The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.
To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.
Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.
Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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