Cape Town: Marketing Manager posted by Headhunters

Our client, in the Restaurant Industry and based in Woodstock Cape Town; is currently looking to employ an experienced Marketing Manager.

Proven experience in the restaurant and/or hospitality sector is a mandatory requirement for this role.

Requirements

• Relevant degree or diploma in Marketing.

• Experience in the restaurant / hospitality environment.

Responsibilities but are not limited to:

Portfolio Strategy Development

• Lead the creation and execution of a holistic marketing strategy that encompasses all products/services within the portfolio.

• Align marketing objectives with business goals to drive growth and market share.

Agency Management

• Oversee the relationship with external marketing agencies, ensuring their work aligns with our strategic vision and delivers the desired results.

• Negotiate contracts, set clear expectations, and monitor performance metrics.

Operational Efficiency

• Leverage your operations background to streamline marketing processes, improve workflow efficiency, and ensure optimal use of resources.

• Implement best practices in project management and process improvement.

Budget Management

• Develop and manage the marketing budget, ensuring all activities are cost-effective and deliver a strong return on investment.

• Monitor expenditures and report on financial performance.

Campaign Planning and Execution

• Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, print, and events.

• Ensure consistent messaging and branding.

Market Research and Analysis

• Conduct market research to stay informed on industry trends, menu trends, customer insights and needs, and competitor activities.

• Use insights to inform marketing strategies and identify growth opportunities.

Team Leadership

• Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

• Set clear objectives, provide regular feedback, and support professional development.

Performance Measurement

• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.

• Use data-driven insights to optimize campaigns and strategies.

Cross-Functional Collaboration

• Work closely with operations teams, product menu development, new business development, human resources, and all other functionaries to ensure marketing initiatives are aligned with business goals and operational capabilities.

Reporting

• Prepare and present regular reports to senior management on marketing performance, operational achievements, and areas for improvement.

Please consider your application unsuccessful should you not receive a response within 2 weeks of applying.