Job Description
About the Role
The Senior Copywriter plays a critical role in creating compelling, compliant, and conversion-focused content across multiple iGaming channels for Blueion Support Services. This position requires collaboration with various teams to ensure all messaging aligns with brand tone, regulatory requirements, and responsible gambling standards.
Key Responsibilities
- Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications.
- Write and optimise copy for acquisition, retention, and reactivation campaigns.
- Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions.
- Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication.
- Maintain and evolve the brand voice and tone across all communication channels.
- Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging.
- Brief and mentor junior copywriters and provide constructive feedback.
- Work with designers, product managers, and CRM specialists to deliver cohesive campaigns.
- Analyse campaign performance and optimise copy based on data, A/B testing, and player behaviour.
- Stay up to date with industry trends, competitor messaging, and regulatory changes.
Requirements
5 years of experience as a Copywriter, preferably within iGaming, fintech, or regulated digital industries.
Strong understanding of CRM copywriting (email, push, SMS, in-app).
Proven ability to write conversion-driven yet compliant marketing content.
Experience working with multiple markets and jurisdictions.
Excellent attention to detail and strong proofreading skills.
Ability to work in a fast-paced, deadline-driven environment.
Experience mentoring or leading junior team members is advantageous.
Understanding of player lifecycles and retention strategies.
Qualifications
No formal education or certifications are required for this role.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Western Cape
The marketing, advertising, and PR industries in Western Cape offer a dynamic and competitive job market, with many multinational companies having a presence in the region. Typically, this field is in high demand due to the growth of e-commerce, digital transformation, and increasing consumer spending power. As a result, there are numerous opportunities for professionals in these roles to find employment.
Generally, salaries for marketing, advertising, and PR professionals in Western Cape can range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for senior positions to command higher salaries, while entry-level roles may start at the lower end of this range. However, it’s essential to note that actual salary figures can vary significantly, and these ranges are only a broad guide.
Common skills required for marketing, advertising, and PR professionals in Western Cape include strong creative thinking, analytical skills, attention to detail, excellent written and verbal communication skills, ability to work under pressure, and proficiency in digital tools such as Google Analytics or Adobe Creative Suite. Typically, companies look for candidates with a degree in marketing, communications, or a related field, although experience and skills can often take precedence.
The technology industry, financial services sector, manufacturing sector, and tourism are just a few examples of industries that commonly employ marketing, advertising, and PR professionals. In these sectors, roles such as digital marketing specialist, brand manager, or media relations coordinator may be available.
Career development opportunities in this field are numerous. Typically, career progression involves moving into senior roles such as team leader or account director, where professionals can develop their skills further and take on more complex projects. Many companies also offer training programs and mentorship schemes to help employees progress in their careers. With experience, marketing, advertising, and PR professionals may also choose to pursue freelancing, starting their own agencies, or moving into leadership roles within larger organisations.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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