| Date | 2024-06-09 |
|---|---|
| Job Title | Regional Trade Marketing Manager, Africa & Middle East |
| Employer | Time Personnel More Information |
| Salary | 0 |
| Category | Sales Marketing |
| Location |
Western Cape / Cape Town |
Job Summary
REQUIREMENTS
- Matric, master’s degree in business administration or marketing
- At least 5 years’ experience in sales, marketing, trade marketing, business development (FMCG)
- Solid knowledge in financial & administrative processes
- Ideally experience in luxury goods, retail or FMCG
- Rigor, accuracy, and respect of deadlines
- Strong level of energy, enthusiasm, entrepreneurship, and autonomy
- Curious, hard-working, and hands-on
- Management, leadership, analytical & effective planning skills
- Result orientation and problem-solving capabilities
- Excellent communication and interpersonal skills in English, a team player
- International exposure and multicultural background are a strong plus
- Travel across the region (25-30% of the time)
DUTIES
Strategy & Brand Planning
- Provide input and market insight to lead all trade marketing activities across Africa & Middle East markets to maximise brand image, sales & profitability.
- Create and implement strategy for building the best visibility and distribution in On & Off Trade channel
- Provide commercial analysis and highlight implications – industry data, category, competitors, distribution, pricing etc. to make recommendations.
- In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieve 6% in Sales value.
- Analyse data from trade marketing reports, research, retail audit and customer sales
- Based on information collated give input into channel specific trade marketing plans which meet the company’s market, brand/promotion objectives reflecting the needs & priorities of the trade channel.
- Develop and implement cycle/ quarterly activation plan in line with strategic brand plans, providing 360-degree execution.
- Consumer & Customer Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create programmes with local cultural relevance.
Trade Marketing
- Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales & profitability
- Develop sales activity objectives for the Region
- Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations
- Drive portfolio merchandising, visibility, POS, and tailor-made projects to maximize brand image and innovation vs competitors
- Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies
- Support markets with creative designs, coordinate production and implementation
- Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional, market & global (Maison) stakeholders
- Manage and co-ordinate stakeholder visits and ensure markets and brands are optimally represented
Trade Promotions Development / Project Evaluation
- Ensure development, implementation, and evaluation of trade promotions for National, Local Key & On Trade Customers
- Quarterly and bi annual reporting of trade marketing KPIs
- Provide post evaluation analyse of results On & Off Trade activities
- Evaluate results and recommend proper promotion mechanics.
- Create reporting base in On & Off-Trade channels: photo, results, timing, POSM, etc.
- Lead, implement and upgrade on time all necessary information in MHPS.
Budgeting / New Venture Brands / E-Retail
- Generate promo-strategy plans with Brand managers for planning budgets.
- Drive increased focus on new brands across the Region by delivering right tools for trade activations to drive growth ambitions
- Develop and implement e-retail tools in line with global
- Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities
Salary:
R negotiable dependent on experience
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