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Cape Town: Social Media Specialist posted by Ad Talent Africa

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Job Description

Who we are: A leading Financial Services company.

What we do: We offer affordable and reliable financial services to the emerging consumer.

What we are looking for: A Social Media Specialist.

What you will do:

  • Initiate and execute on creative content strategies that align with the company brand
  • Copywriting of all social media posts according to the brand guidelines
  • Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance
  • Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs
  • Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation
  • Conduct online marketing initiatives
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives
  • Responsible for setting up or optimising analytics tools for tracking visitors’ behaviours
  • Manage tracking and reporting of social media activities on all platforms
  • Conduct financial modelling, monitoring and reporting for online marketing programmes or website revenue forecasting
  • Execute digital competitions (planning, design, sign-off and execution)
  • Identify, evaluate and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns
  • Propose online or social media channel campaigns to marketing leaders
  • Collaborate with web, IT, service providers and graphic design staff to create multimedia social media content that conforms to brand and company visual format
  • Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics
  • Execute and manage social media campaigns or promotional strategies with sales, operations and other key stakeholders
  • Assist in the evaluation and negotiation of contracts with vendors or online partners
  • Attend bi-annual monthly performance meeting with Digital Marketing Manager
  • Maintain knowledge of current digital marketing methodology and practices
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What do you need:

  • Bachelors degree or Advanced Diploma
  • Social Media and Digital Marketing courses
  • Minimum 5 years Digital Marketing and Social Media Platforms Experience (Facebook, Twitter, LinkedIn, Instagram and TikTok)
  • Minimum 3 years (advantageous not necessity) Fintech and/or Financial Services experience
  • Knowledge of marketing and communication processes
  • Knowledge of content creation (video and static)



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