Cape Town: Social Media Specialist posted by O’Brien Recruitment
Posted on 2025-06-17 00:00:00
| Employer | O’Brien Recruitment |
|---|---|
| Category | Other Finance/Accounting |
| Location | Western Cape / Cape Town |
Job Summary
Our client, a leader within the fintech industry, is seeking a Social Media Specialist to join their dynamic team in Cape Town. This is an exciting opportunity to contribute to a fast-paced, purpose-driven organisation, enhancing engagement on social media platforms to expand the customer base.
Key Responsibilities:
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Develop and execute creative content strategies aligned with the brand.
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Copywriting all social media content following brand guidelines.
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Conduct market research to identify trends, competitor activities, and engagement opportunities.
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Assist in the development of social media policies and ensure compliance with regulatory standards.
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Improve and develop digital marketing functions through social platforms.
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Collaborate with marketing teams to integrate strategies across multiple platforms.
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Optimise social media activities through data analysis, A/B testing, and performance tracking.
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Execute digital marketing initiatives, including paid ads, sponsorships, email promotions, and campaigns.
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Identify Key Performance Indicators (KPIs) and report key social media metrics.
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Monitor and enhance social media sentiment, recommending improvements where needed.
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Set up and optimize analytics tools for visitor behaviour tracking.
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Track and report social media activities, providing insights to stakeholders.
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Oversee financial modelling, tracking, and reporting for digital marketing programs.
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Plan and execute digital competitions and promotional strategies.
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Evaluate emerging social media technologies and recommend their application.
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Collaborate with design, IT, and service providers to create multimedia content.
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Assist in vendor negotiations and contract evaluations.
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Stay up to date with industry trends, digital marketing methodologies, and product/partner launches.
Key Requirements:
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Grade 12 or equivalent.
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Bachelors degree or Advanced Diploma in a relevant field.
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Social Media and Digital Marketing certification.
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Minimum 5 years of experience in Digital Marketing.
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Minimum 5 years of experience managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, and TikTok).
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Experience in fintech or financial services (advantageous but not mandatory).
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Strong knowledge of social media platforms, marketing processes, and content creation (both video and static).
Additional Skills:
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Excellent presentation, verbal, and written communication skills.
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Strong organizational and administrative abilities.
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Exceptional interpersonal skills.
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Detail-oriented with strong analytical skills.
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Proficiency in relevant digital marketing tools and platforms.
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