Job Description
About the Role
The Category and Capability Specialist role at KWV is a critical position that drives category-led growth and commercial excellence across our trade channels. Reporting to the Head of Category and Customer Marketing Division, you will be responsible for developing category insights, execution frameworks, and sales capability tools to enable our sales teams to win in-store and strengthen customer partnerships.
Key Responsibilities
- Develop category insights using internal and external data sources (e.g. Nielsen, Truedata, QlikView, SAP)
- Translate data into actionable category growth opportunities and identify assortment, space, and visibility opportunities across customers and channels
- Monitor category and promotional performance and identify opportunities for growth
- Support the rollout of the KWV Sales Capability Framework
- Develop training materials, guides, and digital toolkits for field teams
- Provide field coaching to Regional Sales Managers and sales teams
- Monitor adoption and effectiveness of capability initiatives
- Translate category insights into clear in-store execution standards
- Conduct store audits and compliance reviews to monitor execution quality
- Provide feedback to marketing and category teams on in-market execution
Requirements
- Minimum 5 years’ experience in category management, trade marketing, commercial capability or sales enablement within FMCG or beverages
- Bachelor’s degree in Marketing, Commerce, Business Management or related field
- Experience working with sales teams, key accounts, and trade marketing environments
- Proven ability to translate data insights into commercial action
- Excellent English verbal and written communication skills
Qualifications
- None specified
Salary & Benefits
- Not mentioned in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Sales Jobs in Western Cape
The sales industry in Western Cape is typically characterized by a competitive job market, with a high demand for skilled professionals who can drive revenue growth and build strong relationships with clients. Generally, the job market trends in this field are influenced by the overall economic climate and the specific needs of various industries.
In terms of salary expectations, it’s common to find sales positions paying salaries that range from around R300 000 to R600 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that these are broad estimates, and actual salaries can vary significantly based on individual circumstances.
Typically, a successful sales professional in Western Cape should possess a range of skills, including strong communication and interpersonal skills, the ability to build rapport with clients and colleagues alike, and a solid understanding of marketing principles and product knowledge. Common skills also include negotiation and closing techniques, sales strategy development, and data analysis and reporting. Additionally, proficiency in Microsoft Office and CRM software is often an added advantage.
The technology industry, financial services sector, and manufacturing sector are among the most common industries that employ sales professionals in Western Cape. Other sectors, such as healthcare and education, also have a presence of sales roles.
In terms of career development, sales professionals in Western Cape can expect to progress through various stages, from entry-level sales positions to senior account management or sales leadership roles. Opportunities for training and professional development are often available, including sales certifications, product knowledge updates, and industry-specific conferences. As experience grows, so does the scope of responsibilities, with sales professionals taking on more complex sales strategies, managing larger client portfolios, and contributing to sales team performance metrics.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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